About Us

Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

A Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Social Media

Bluesky • Facebook • Instagram • LinkedIn • YouTube

Meet the Laser Focus World Team

Editorial

Sales

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology
My Watchlist
Indicators
Industrial Laser Index
Markets
Stocks
ETFs
Tools
Markets:
Overview
News
Currencies
International
Treasuries

Perficient Research Reveals What Connected Products Users Value Most

By: via Business Wire

Research Finds Manufacturers Underestimate Users’ Sentiments on Privacy and Ecosystem Needs

Perficient, the leading global digital consultancy transforming the world’s largest enterprises and biggest brands, today announced research findings featuring insights across product market categories to help shape connected products strategy. The research highlights commonalities and discrepancies between manufacturers and end users, both consumers and commercial users, regarding product usability, quality of integration within a larger connected ecosystem, most popular features and benefits, and what it would take to increase adoption and improve loyalty.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250408933986/en/

Perficient Research Finds Consumers Rank Data Privacy as Top Connected Products Concern

Perficient Research Finds Consumers Rank Data Privacy as Top Connected Products Concern

Connectivity is quickly becoming a key factor in today’s market, from smart home systems and appliances to in-store capabilities. Manufacturers are accelerating their efforts to compete in this space within their market categories, yet consumers and commercial users are still navigating this new landscape of features and raising concerns about data privacy and security. As organizations shape their connected product strategies, integrating consumer sentiments like these is crucial to defining an effective strategy that not only meets manufacturers’ objectives but also propels their products ahead in the market.

Perficient conducted a study to gain a comprehensive understanding of consumer sentiments within the connected products environment, as well as manufacturers' plans for future products and features. More than 1,300 survey responses across industries, departments, and seniority levels revealed information that should inform connected product strategies.

"The goal of our research was to understand where users and manufacturers align or disagree on priorities and perceptions of connected products,” said Jim Hertzfeld, area vice president, Perficient. “What rose to the surface were discrepancies in the value of trust users place in a company’s data collection policies, as well as the current integration of these products into a larger connected ecosystem. By conducting research into customer needs, we can help manufacturers make more effective investments in product improvements, increase adoption, and explore new opportunities for revenue growth and loyalty.”

Research Findings Reveal Next Steps for Building a Powerful Connected Products Strategy

Perficient’s research found that consumers ranked trust as their top influential factor when deciding to purchase connected products. However, when connected product manufacturers were asked about the factors most influential to their customers' purchasing decisions, they ranked trust among the lowest. In addition, consumers reported that their primary concern about these products was data privacy, and only 19% of consumers felt they were “very aware” of the data being collected by these products.

Despite raising concerns about trust in data collection from connected products, end-user responses regarding benefits and future capabilities were overwhelmingly positive.

“It’s clear that consumers value connected products. To remain relevant and resilient in an increasingly crowded market, manufacturers need to shift from a product-centric approach to a solution-oriented strategy,” said Kevin Espinosa, manufacturing industry lead, Perficient. “A successful connected products strategy begins with manufacturers leveraging data to understand customer needs and address their reservations, and it ends with improved brand loyalty.”

The research offers further insights into the sentiments of consumers and commercial end users, as well as the priorities and plans of manufacturers. Connected product manufacturers can explore the data and consider next steps for their strategy, such as evaluating the state of their data collection and utilization, enhancing the user interface and customer experience, and implementing new revenue streams like subscriptions.

Visit Perficient.com to learn more about the results of Perficient’s connected products research study.

With a deep understanding of the challenges that manufacturers face, Perficient helps these companies develop intelligent strategies, implement appropriate supporting technologies, accelerate speed-to-market, and create exceptional customer experiences. For more information about Perficient’s connected products expertise, follow us on social media.

About Perficient’s Connected Products Research Study

Perficient surveyed end users and manufacturers of connected products to discover the factors influencing sales, user behavior, and future market trends. Perficient gathered insights from a total of 1,307 respondents across three surveys representing 23 industries, nine divisions, and five roles.

  • The consumer survey was distributed to individuals identified as 18 years of age or older across North America who own and use connected products.
  • The commercial survey was distributed to professionals who currently use connected products in their job at a company with more than 501 employees.
  • The manufacturer survey was distributed to professionals currently working at manufacturers of connected products with more than 501 employees.

About Perficient

Perficient is the leading global digital consultancy. Our strategists, designers, technologists, and engineers enable the world’s largest enterprises and biggest brands to boldly advance their business and drive real results through the power of technology. We shatter boundaries, obsess over outcomes, and forge the future for our customers. For more information, visit www.perficient.com.

Contacts

More News

View More
3 Healthcare Stocks Using AI to Drive Growth
Via MarketBeat
Topics Artificial Intelligence
Tickers BSX HIMS TEM
Get Exposure to Millennials' Purchasing Power With This ETF
Via MarketBeat
Topics ETFs
Tickers AAPL DASH DIS GOOGL META MILN
Why a $4.5 Billion Smart Debt Move Is Fueling Dell’s AI Ambitions
Via MarketBeat
Topics Artificial Intelligence
Tickers DELL
Beam Global Gets Buy Rating With 101% Upside Potential
Via MarketBeat
Topics Intellectual Property
Tickers BEEM
These 3 Crypto Stocks Could Get a Bump as Dollar Trust Weakens
Via MarketBeat
Topics ETFs Economy World Trade
Tickers BITF COIN HOOD
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.