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Education Programs Key to Retaining and Attracting Talent for Companies

By: Bright Horizons via Business Wire

May 27, 2025 at 16:05 PM EDT

EdAssist by Bright Horizons’ “Smartest Employer Spotlight” Highlights Programs Impacting Employees’ Career Mobility

Frontline workers make up roughly 70% of the United States' workforce and are an integral part of our economy. Yet, they're often overlooked when it comes to meaningful investments in their learning and development. When you consider that 71% of hourly employees are interested in developing new skills, but nearly half of them worry they won’t have their employers’ support, it’s not surprising to learn that according to McKinsey the number one reason frontline workers leave their job is career development.

In its most recent “Smartest Employer Spotlight,” EdAssist by Bright Horizons, a leading provider of workforce education solutions, is recognizing a select group of employers that have long been committed towards supporting their employees – especially those on the frontline – through robust education benefits. The companies recognized in this year’s spotlight include: Comcast NBCUniversal, GlobalFoundries, Papa Johns, and T-Mobile.

These employers offer comprehensive and effective education benefits, with a focus on making those education programs accessible and affordable for employees. These programs include free or no cost degrees, career pathways and/or student loan repayment, to further support their employees’ education and career advancement.

“We’re currently at an inflection point, where companies will need to engage workers differently to attract and retain talent. Best-in-class organizations like those highlighted in our Smartest Employer Spotlight, who can create programming that engenders loyalty amongst their employees – particularly learning and development opportunities that allow workers to gain new skills and expertise required as business needs change – will be those that see the most future success,” said Diane Bartoli, Senior Vice President of EdAssist by Bright Horizons.

EdAssist partners with employers to create education assistance programs for employees that support both their career growth and financial well-being. The education programs offered by these “Smart” employers are critical to employee retention efforts, especially workforces that include a significant number of frontline workers.

EdAssist’s criteria to make the “Smart” list included:

Availability of education benefits for both full- and part-time employees, including frontline workers
Education options that include a variety of both degree and non-degree programs
Access to success coaches to help employees navigate skills-based and degree-granting educational options and to guide employees along their journey to completion
Demonstrated commitment to removing barriers to education by offering pre-paid tuition to alleviate employee out-of-pocket expenses and by reducing student loan debt to ensure equity across employees

For more information on EdAssist by Bright Horizons’ education assistance and student loan service options, visit BrightHorizons.com/EdAssist.

About EdAssist by Bright Horizons

EdAssist by Bright Horizons is a leading provider of workforce education and student loan solutions, reaching more than seven million adult learners through partnerships with more than 200 of the world’s largest employers to deliver high-quality, affordable education programs designed to recruit, retain, and grow talent. In collaboration with over 200 post-secondary institutions in the U.S., EdAssist designs strategic education benefits programs that help build a talent pipeline for in-demand roles, fill skill gaps, and help companies develop the workforce necessary to innovate, grow, and compete in the global economy.

About Bright Horizons Family Solutions Inc.

Bright Horizons® is a leading global provider of high-quality early education and child care, back-up care, and workforce education services. For more than 35 years, we have partnered with employers to support workforces by providing services that help working families and employees thrive personally and professionally. Bright Horizons operates more than 1,000 early education and child care centers in the United States, the United Kingdom, the Netherlands, Australia and India, and serves more than 1,450 of the world’s leading employers. Bright Horizons’ early education and child care centers, back-up child and senior care, and workforce education programs help employees succeed at each life and career stage. For more information, go to www.brighthorizons.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250519254532/en/

"Best-in-class organizations who can create programming that engenders loyalty amongst their employees – particularly learning and development opportunities that allow workers to gain new skills– will be those that see the most future success."

Contacts

Taylor Gallagher

Senior PR Manager

taylor.gallagher@brighthorizons.com

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