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Venu Holding Corporation Announces That Its Founder, Chairman & CEO, J.W. Roth, Has Purchased $5 Million In Luxe FireSuites

By: via Business Wire

Venu Holding Corporation (“VENU” or the “Company”) (NYSE American: VENU), a developer, owner, and operator of upscale live music venues and premium hospitality destinations, announced today, that its Founder, Chairman, and Chief Executive Officer, J.W. Roth has purchased $5 million in Luxe FireSuites at two of the Company’s world-class multi-seasonal amphitheaters in McKinney and El Paso, Texas. This strategic move strengthens Roth’s deep confidence in the long-term value in VENU’s signature, income-generating assets. Roth used proceeds from the recent sales of his pre-scheduled 10b51 plan to in part fund his purchase.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250721885555/en/

VENU's Luxe FireSuites at Ford Amphitheater in Colorado Springs, Colorado

VENU's Luxe FireSuites at Ford Amphitheater in Colorado Springs, Colorado

“Over the years, as an entrepreneur, businessman and a seasoned family office investor, I’ve learned to pay close attention to opportunity. Because of this, I have decided to personally purchase $5 million of our Luxe FireSuites through my family office. VENU’s Luxe FireSuites create an incredibly lucrative income opportunity for their owners and the demand when we open a new market is always very strong. Over the course of the next year, I intend to increase my investment to $20 million in additional Luxe FireSuites,” said J.W. Roth, Founder, Chairman, and Chief Executive Officer at VENU.

The Legacy Investment Changing Live Entertainment

VENU’s Luxe FireSuites continue to drive unprecedented demand, with the Company reporting a 250% year-over-year increase in sales, reaching $77.7 million in 2024, up from $22.2 million in 2023, as noted in its 2024 annual results.

FireSuites are VENU’s premier legacy ownership opportunity, available at all company-owned amphitheaters. Each suite accommodates 4 to 10 guests, depending on the investment level, and offers a compelling combination of long-term financial return and exclusive access to unforgettable live entertainment experiences.

With limited suite availability at each venue, FireSuites have become one of the most sought-after offerings in the VENU portfolio—once they’re gone, they’re gone.

To meet the growing demand, VENU offers multiple paths to ownership, including all-cash investments, structured financing, and triple-net (NNN) real estate options. Providing flexibility for a wide range of investor profiles.

Momentum-Driven Growth

With the live entertainment industry surging, VENU is setting the pace for the next era of venues, and fan experience. With successful entertainment campuses already operating in Gainesville, GA and Colorado Springs, CO, and active expansion underway in Centennial, CO (Denver market), Broken Arrow, OK (Tulsa market), El Paso, TX, and McKinney, TX (Dallas market), VENU is strategically scaling to meet growing demand for premium live entertainment experiences.

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU), founded by Colorado Springs entrepreneur J.W. Roth, is a premier hospitality and live music venue developer dedicated to building luxury, experience-driven entertainment destinations. VENU’s campuses in Colorado Springs, Colorado, and Gainesville, Georgia, each feature Bourbon Brothers Smokehouse and Tavern, The Hall at Bourbon Brothers, and unique to Colorado Springs, the 9,750-seat Ford Amphitheater and Roth’s Sea and Steak. Expanding with new Sunset Amphitheaters in Oklahoma and Texas, VENU’s upcoming large-scale venues will host between 12,500 and 20,000 guests, continuing VENU’s vision of redefining the live entertainment experience. Click here for company overview.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Denver Post, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents and NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.

Forward Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.

Roth has purchased $5 million in Luxe FireSuites at two of the Company’s world-class multi-seasonal amphitheaters in McKinney and El Paso, Texas. This strategic move strengthens Roth’s deep confidence in VENU’s signature income-generating assets.

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