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Fisher-Price® Introduces Montessori Toys Crafted in Partnership with the American Montessori Society

By: Mattel, Inc. via Business Wire

September 16, 2025 at 09:00 AM EDT

The toy brand earns the first-ever AMS Montessori Seal of Excellence

Fisher-Price (NASDAQ: MAT), a trusted leader in early childhood development and play, is proud to announce the launch of the Fisher-Price® Wood™ Montessori Collection, the newest addition to the Fisher-Price Wood™ line. This new collection, built with Montessori experts, offers timeless wooden designs to foster independence, exploration, and hands-on learning. The collection is available exclusively on Amazon.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250916354161/en/

Fisher-Price is proud to announce the launch of the Fisher-Price® Wood™ Montessori Collection. This new collection, built with Montessori experts, offers timeless wooden designs to foster independence, exploration, and hands-on learning.

The Fisher-Price Wood Montessori Collection builds on the success of the brand’s wooden toy line, combining modern design with timeless, back-to-basics play. Crafted from responsibly sourced FSC®-certified wood and finished with non-toxic, water-based paints, each toy is intentionally designed to support early learning while reflecting a commitment to quality and style. In recognition of this dedication to Montessori principles, Fisher-Price has become the first brand ever to receive the AMS Montessori Seal of Excellence. This seal is a prestigious endorsement that highlights the brand’s role in bringing developmentally rich, thoughtfully designed products to families everywhere.

In recent years, more families have shown interest in products inspired by Montessori philosophy, but parents are often left wondering which options genuinely reflect Montessori principles. Recognizing this need, Fisher-Price partnered directly with the American Montessori Society to ensure parents could buy toys that authentically embody the Montessori approach, giving parents confidence in the choices they make for their children.

“‘Montessori’ is more than a buzzword, which is why we partnered with the American Montessori Society. Quality & authenticity is everything to Fisher-Price. So, aligning our designs to real Montessori principles was critical,” said Brian Fitzharris, SVP and Global Head of Fisher-Price. “With this collection we’re proud to give parents peace of mind, toys that are responsibly crafted, developmentally rich, and backed by true Montessori experts. Being the first company to receive the AMS Montessori Seal of Excellence is a tremendous honor and reflects Fisher-Price's commitment to early childhood development.”

“The AMS Montessori Seal of Excellence signifies products that meet rigorous standards of design, quality, and alignment with Montessori educational principles,” said Munir Shivji, Executive Director of the American Montessori Society. “We congratulate Fisher-Price on being the first to earn this recognition, helping to expand awareness of Montessori and further our mission of making the benefits of Montessori education more widely understood and accessible.”

The new Fisher-Price Wood Montessori Collection is available now exclusively on Amazon.com, ensuring that parents everywhere can easily provide toys that spark creativity, independence, and joy in every stage of childhood. To learn more about the collection, visit Amazon.com.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com

About American Montessori Society

The American Montessori Society (AMS) is the foremost advocate for quality Montessori education. AMS sets the high professional standards that inform Montessori education as practiced in AMS-accredited schools and taught in AMS-affiliated teacher education programs. AMS provides an information center for its members, the media, and the public; a voice in the public policy arena; and a mobilizing force for the global Montessori community, through support services, research, and professional development events. Thousands enjoy AMS membership globally and attend AMS's premier conference for professional Montessori educators, The Montessori Event, in person and online. AMS comprises over 20,000 members, including 1,300 private and public schools. Visit us at amshq.org

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