Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Buy with Prime Expands with New Brands Dearfoams and Baggallini

Dearfoams and Baggallini customers now enjoy the power of Amazon’s fulfillment network and the trust and recognition of the Prime brand

Through fast, free delivery, easy returns, and 24/7 shopper support, Buy with Prime enhances the overall shopping experience

Prime members get the familiar shopping benefits they know and love while using Buy with Prime on each brand’s website

Amazon (NASDAQ: AMZN) today announced that Buy with Prime, a direct-to-customer (DTC) offering, is now available for products from two leading lifestyle brands: Dearfoams, a top name in slippers, and Baggallini, one of the fastest-growing names in travel and lifestyle handbags. For millions of U.S.-based Prime members, Buy with Prime is a benefit that unlocks even more selection of popular brands beyond the Amazon store in addition to the savings, convenience, and entertainment all in a single membership.

Buy with Prime helps brands to grow their business by offering Prime shopping benefits, including fast, free delivery, easy returns, and 24/7 shopper support, directly on their own website. Buy with Prime first launched on Dearfoams.com this summer. Following strong customer adoption and sales, the brand expanded the offering to more than 50 products across its site. RG Barry Brands then expanded Buy with Prime to Baggallini.com, making it available on over 40 of Baggallini’s best-selling bags.

“At RG Barry Brands, we’re committed to making life easier and more comfortable,” said Corinne Baker, Senior Vice President, DTC, E-Commerce & Marketplaces at RG Barry Brands. “Buy with Prime extends that promise to the shopping experience itself, whether it’s Dearfoams delivering comfort in every step or Baggallini’s signature style. The shopping experience now matches our product experience: effortless and built with our customers in mind.”

From Cart to Comfort in No Time

Shoppers can discover Prime eligible items on Dearfoams.com and Baggallini.com and add them to their cart as usual. Then, during checkout, shoppers will see an option to log into their Amazon account and verify their Prime membership. Once confirmed, they’ll finish checkout using one of the brands’ various payment options. After the purchase is made, Amazon fulfills the order. Post-purchase, Prime members can view, manage, and track their Buy with Prime orders from their order confirmation email, their Amazon account on Amazon.com, or the brand’s order confirmation email.

Many of the brands’ best-selling items are available through Buy with Prime, including:

“Dearfoams for downtime, Baggallini for go-time—Prime members can now get both in no time,” said Peter Larsen, Vice President of Amazon Multichannel Commerce & Fulfillment. “We are thrilled to bring Buy with Prime to Dearfoams.com and Baggallini.com, giving customers a fast, trusted way to shop the brands they love.

Seamless Shopping with Buy with Prime

Buy with Prime launched in 2022 with the goal of helping DTC merchants overcome challenges with acquiring new shoppers and driving conversion by offering quick and reliable delivery, and increasing their long-term relationships with customers. Buy with Prime has helped merchants increase shopper conversion and reduce customer acquisition costs, as 50% of Prime members are more likely to buy again from DTC sites that offer Prime shopping benefits. Ninety-five percent of shoppers who’ve used Buy with Prime have indicated they’re likely to use it again. Merchants using Buy with Prime also receive shopper order information, including email addresses for customer orders, which can be used to provide customer service and build direct relationships with shoppers.

Discover how Buy with Prime can help grow your business.

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