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The rise of renter expectations: What multifamily pros need to know in 2025

By: Brandpoint

(BPT) - An in-depth look at today's renter demands for modern amenities and stylish design; how choosing the right plumbing fixtures can make or break a renovation

Renters today aren't just looking for a place to live, they're looking for spaces that reflect their style and day-to-day needs. From practical amenities to Instagram-inspired aesthetics, renter expectations are shifting fast - and for contractors building out these multifamily spaces, keeping up can mean the difference between a unit that sits vacant and one with a waitlist.

Modern renters, modern needs

It's no secret that today's generation is reshaping the rental market. Making up nearly 47% of recent U.S. renters, Gen Z brings a sharp eye for design, high digital fluency and strong opinions on how their spaces should look and feel. Raised on a steady stream of Pinterest boards and Instagram Reels, style is the standard. But those expectations are colliding with reality as renovation costs have surged over 60% in recent years, leaving contractors looking for smart, budget-friendly solutions.

Fortunately, modern style doesn't necessarily mean major spending. Recent data shows that simple design touches like cohesive looks, matte black finishes or ambient lighting go a long way in creating a space that feels current and move-in ready. As renters become more vocal about their design preferences, especially within the growing DIY culture, contractors who prioritize aesthetically pleasing, cost-efficient upgrades are better positioned to attract modern-day tenants and those to come.

One approachable yet impactful way for contractors to meet these evolving renter demands is by choosing plumbing fixtures that combine modern style with everyday functionality. The new Ezra™ Bathroom Collection Curve Spout expansion by Peerless® Faucet is a perfect example. This new curved spout adds modern sophistication to any bathroom renovation plan. Featuring sharp lines, ergonomic handles and a contemporary silhouette, this collection offers contractors design-forward flexibility, making it easier to meet renter aesthetic expectations while staying on budget. This expansion is available in a Single-Handle and Two-Handle Widespread design and in trending finishes like Matte Black, Chrome and Brushed Nickel.

Faucet and sink from the Ezra Bathroom Collection by Peerless.
Featuring Ezra™ Bathroom Collection by Peerless® Faucet


Focus on the basics

While modern-day renters are increasingly drawn to stylish, design-forward spaces, that doesn't mean professionals need to invest in extravagant upgrades like rooftop pools or luxury fitness centers. In fact, today's renters are just as focused on the essentials that enhance their everyday lifestyle. Recent data shows that practical amenities suffice - with secure parking, in-unit laundry, and well-designed and functional interiors ranking as the most valued features. This signals a shift: Renters want convenience and comfort without compromising style, and smart investments in the basics can have a big impact.

Practical doesn't have to mean plain. Today's renters are gravitating toward features that marry everyday functionality with visual appeal and lifestyle relevance. It's not about adding luxury for luxury's sake - it's about elevating the essentials through thoughtful touches. For contractors and developers, the takeaway is clear: Focus on core amenities, but execute them in ways that feel intentional, stylish and reflective of today's wellness-driven, design-savvy renter.

To support this shift, industry organizations like the National Kitchen & Bath Association (NKBA) offer professionals a foundation for delivering on both form and function. With resources ranging from trend forecasting and continuing education to certification programs and product guidance, NKBA equips pros with the knowledge and tools needed to bring high-impact, well-designed spaces to life - no matter the project scale or budget.

Create spaces for community

In addition to valuing practicality and style, today's renters are placing a growing emphasis on connection and community. As remote work and digital lifestyles continue to reshape how people live, shared spaces that foster social interaction are becoming a must-have in multifamily design.

Features like co-working lounges, pet-friendly zones, outdoor kitchens and rooftop gathering areas are increasingly sought-after because they support both the lifestyle and desires of modern renters. These communal amenities do more than attract attention - they encourage engagement, enhance quality of life, and play a pivotal role in long-term satisfaction and retention.

Man washing this hands in the bathroom sink and looking in the mirror.
Featuring Ezra™ Bathroom Collection by Peerless® Faucet

The bottom line

In 2025, meeting renter expectations isn't about chasing extravagance - so there is no need to splurge on flashy upgrades. It's about creating spaces that feel modern, intentional and livable. Today's renters want thoughtful design, practical amenities and a sense of community.

By prioritizing style-forward essentials, functionally modern features and communal elements that reflect real needs, multifamily professionals can craft environments that truly resonate with potential tenants. The result? Properties that stand out attract discerning renters and foster long-term satisfaction without overspending.

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