Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Breaking Media Using Intent Data to Inform Content Marketing Programs

Bombora Company Surge® data enhances publisher’s niche expertise and enriches first-party data

Bombora’s data complements our niche expertise and first-party data, enabling us to learn, for example, what other interests our readers have. So we can offer our ad partners well-targeted programs.”
— Breaking Media CEO John Lerner
NEW YORK, NY, UNITED STATES, July 2, 2021 /EINPresswire.com/ -- Brands and agencies using sponsored content to reach lawyers, health care professionals, finance, defense and government decision-makers, and other affluent business communities can do so more effectively, thanks to a unique program Breaking Media and Bombora announced today.

Breaking Media — publisher of Above the Law, Breaking Defense, MedCity News, Dealbreaker, Fashionista and other premium trade publications — is gaining new insights into its readership, including which breaking news and features visitors from various companies are reading, and for how long, through the use of Bombora’s Company Surge® data. Breaking Media can now also show advertisers, after a campaign, how many of the business buyers were actually reached — and how many of them engaged with that advertiser’s content.

“We’re using Bombora’s intent data to develop unique content marketing programs,” said Breaking Media CEO John Lerner. “Bombora’s data complements our niche expertise and first-party data, enabling us to learn, for example, what other interests our readers have. So we can offer our advertising partners programs that we know will reach their target audiences. On higher-end campaigns, we’ll be able to confirm, afterward, that we’ve done so.”

B2B purchase intent data has emerged as a critical tool to increase business performance. Bombora’s Company Surge® Analytics helps marketing and sales leaders use intent data to learn which businesses are researching the products or services that they and their competitors sell.

“John Lerner and his team at Breaking Media are leading the way,” said Bombora CEO Erik Matlick. “Using intent data to better understand audience interest and to better serve both those readers as well as advertisers, brings greater relevance and business results.”

This story appeared first in MediaPost:
https://www.mediapost.com/publications/article/364759/hell-bent-on-intent-b2b-publisher-deploys-outside.html

About Breaking Media

Breaking Media is a network of websites, e-newsletters, events and social media channels for influential, affluent business communities. This site aims to answer any questions you might have about the company or our brands—Above the Law, Dealbreaker, Fashionista, MedCity News, Breaking Defense, Breaking Energy, and Breaking Gov—and the ways we can help you connect with the communities around these brands. It's also a place where we share some thoughts on the rapidly changing media and marketing landscape. Visit us at https://breakingmedia.com.

About Bombora
Bombora is the leading provider of Intent data solutions for B2B marketers. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in market for which products. The source of this data is the first co-operative of premium B2B media companies. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory. Learn more about Bombora at bombora.com.

Bill Brazell
WIT Strategy
+1 917-445-7316
email us here

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