Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

LiquidSMARTS Revitalizes Performance in Organizations Globally to Produce Sustainable and Positive Results Post COVID

As a global professional learning and development team, LiquidSMARTS helps companies to avoid miscommunication, misalignment, and discoordination in sales and marketing. LiquidSMARTS helps clients transform by fixing revenue, market-share, turnover, pipeline velocity, or high potential skills development problems.

All of the concepts that LiquidSMARTS offers are designed to be easily remembered and are delivered on a 1:1 level at scale across an organization. Results include delivering performance improvement interventions that are self-sustaining.

5-Star Testimonials Include

"ANAE is proud to partner with LiquidSMARTS on many content projects. Time and again LiquidSMARTS proves to have a great depth of Industry expertise, from the ground up, in commercial roles. Equally impressive is their ability to provide fresh and relevant content - framing proven best practices within current context in today’s hectic and dynamic world. LiquidSMARTS seems to have an unending ability to infuse all their projects with elements of psychology toward the craft of influence ensuring success for our joint clients time and again. Last but not least they are also really fun to work with; very engaging, sharp, down to earth  and relatable!" John I. Pritchard​, President & CEO, Share Moving Media, Association of National Account Executives; Publisher of The Journal of Healthcare Contracting and The Dail-E News

"LiquidSMARTS and Dr.Wessels are my go-to partners for healthcare, higher education and customer engagement strategies. The team is great to work with, supports our mission and contributes to the development of our sales organization." Anna Voldman, Sr. Marketing Manager

"I’ve had training from Gunter for over 20 years .... GE, Toshiba, Siemens, etc., and always found the material engaging and worthy of honing my craft." Bob Thayer, Seasoned Diagnostic Imaging Veteran

About Founder Gunter Wessels, Ph.D., M.B.A, and Practice General Manager:

Dr. Gunter Wessels is passionate and dedicated to the improvement of human performance, health and education. He leads a global practice that delivers strategic consulting and next-generation personnel development services to individuals and global corporations alike. His expertise comes from 25+ years in the healthcare industry, including 18 years as a consultant to global and local marketing and sales teams.

About LiquidSMARTS:

LiquidSMARTS is a professional services firm, built from a team of market and industry experts, that have comprehensive experience in navigating all aspects of the commercial process.

According to Dr. Wessels, “The pace of healthcare innovation is accelerating, and most organizations are struggling to keep up. Our aim is to help lead sustainable change and revitalize collaboration between providers and suppliers.”

Client Benefits Include:

Organizations gain in-depth market knowledge to save them valuable time, effort, and budget:

  • Throughout their customer-facing organization.
  • With their internal/external communication programs.
  • In their product & service offerings.

LiquidSMARTS Structure:

  • DealSMARTS, the Selling Methodology.
  • PipelineSMARTS, Sales Pipeline Velocity.
  • AssessMySMARTS - is behavioral assessments.
  • DialogEDU - Learning Management System.

Ask to receive a No Strings Attached Customized Commercial Grade Report 

For additional information, send an email to gunter@liquidsmarts.com.

Media Contact

Company Name
LiquidSMARTS
Contact Name
Gunter Wessels
Phone
(423) 702-4001
Country
United States
Website
https://www.liquidsmarts.com/

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