Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

From Madison Avenue to Xhilarate: Russ Napolitano's Mission to Build Brands That Last

After more than three decades in advertising and branding, Russ Napolitano, Partner and Creator of Opportunities at Xhilarate, has refined a career-long mission: helping brands forge meaningful, lasting connections with their audiences. 

From his formative years on Madison Avenue to co-founding Philadelphia-based Xhilarate, Napolitano has been instrumental in securing and growing relationships with leading organizations including McCormick Corporation, Henkel, Johnson & Johnson, Logitech, Temple University, and Meadowood Senior Living.

Xhilarate is a digital-first branding, design, and content creation agency dedicated to helping organizations engage, excite, and inspire. 

The Agency’s Expertise Includes:

  • Brand Strategy Positioning, messaging, brand architecture, stakeholder research
  • Brand Identity & Design – Logos, visual systems, style guides, packaging, collateral
  • Web Design & Development – UI/UX, responsive design, content management, technical consulting
  • Content Creation – Photography, videography, storytelling, copywriting, AI-enhanced creative
  • Marketing & Campaign Development – Integrated campaigns, geofencing advertising
  • Specialized Services – AI-powered image enhancement, naming/tagline development, event branding, and brand health checks

With a client list that spans healthcare, pharmaceuticals, higher education, fintech, insurance, consumer products, and technology, Xhilarate combines big-agency quality with the agility, flexibility, and personal attention of a boutique firm. By assembling senior strategists, designers, and a curated network of expert partners, the agency delivers tailored solutions that drive measurable results.

5-Star Recommendations Include:

"They had the ability to flex resources depending on the project need. … Regardless of whether they were Xhilarate or contract an employee, everyone worked as a cohesive team." Chris Marchand, President, Automotive Videos Made Simple, LLC, on Branding and Graphic Design Services

“Xhilarate did an excellent job rebranding my company and relaunching our website. The outcome has been better than expected … The team is great, they get projects done quickly and efficiently and work on the fly as needed when urgent items show up. I highly recommend Xhilarate as a partner.” Eric Kaneps, Vice President of Sales & Marketing, Renaissance Pharma

“They designed a very unusual legislative book on artificial intelligence regulation for us. They managed to take extremely esoteric ideas and put them into absolutely beautiful layouts with so much creativity and meaning behind each page.… On top of the creativity, the team was easygoing, responsive, and a pleasure to work with. I look forward to engaging Xhilarate again!” Emily Benson, previously Manager, Transatlantic Legislative Relations, The Bertelsmann Foundation North America

About Russ Napolitano

Russ Napolitano is Partner and Creator of Opportunities at Xhilarate, a Philadelphia-based branding, design, and content creation agency. 

With more than 30 years in the advertising and branding industry, Russ specializes in cultivating client relationships, developing new business, and connecting brands with the strategies and creative talent they need to thrive. He has played a pivotal role in securing and expanding partnerships with organizations including McCormick Corporation, Johnson & Johnson, GSK, Pfizer, P&G, Nabisco, Temple University, and Meadowood Senior Living.

Russ serves as Chair of the Philadelphia Ad Club’s Content Committee, is an alum of the Goldman Sachs 10,000 Small Businesses program, and is active in the Center City Business Association and the Philadelphia Chamber of Commerce. 

Known for his ability to open doors and build enduring connections, Russ continues to guide Xhilarate’s growth while ensuring the agency stays true to its mission: to engage, excite, and inspire.

"At Xhilarate, we believe the best brands are built on insight, creativity, and trust," said Napolitano. "Our unique structure gives clients direct access to senior talent and the flexibility to bring in the right specialists for every challenge - ensuring we deliver work that not only looks exceptional, but drives real results."

russ@xhilarate.com

Media Contact

Name
Xhilarate, Inc.
Contact name
Russ Napolitano
Contact phone
(215) 983-9990
Country
United States
Url
https://xhilarate.com/

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.