Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Dow Jones Appoints Global Agency Partners to Accelerate Marketing Transformation and Subscription Growth

NEW YORK, Nov. 16, 2023 (GLOBE NEWSWIRE) -- Dow Jones, publisher of premium publications including The Wall Street Journal, Barron’s, MarketWatch and more, has completed a full agency review across its consumer brands and its suite of business intelligence products, including Factiva, Risk & Compliance and OPIS. 

Today, the company formally announced the results of its review process with the appointment of three new agency partners to accelerate its marketing and subscription growth strategy.

Dow Jones appointed Mother as its lead creative and strategic agency, responsible for transforming Dow Jones’s marketing capabilities, with a focus on harnessing the power of digital media, brand storytelling and data-driven solutions to engage the company’s 5.3 million subscribers and expand its global reach.

"We are delighted to announce our partnership with Mother," said Sherry Weiss, Chief Marketing Officer of Dow Jones and The Wall Street Journal. "In the fast-moving world of news and information, we’re constantly seeking out opportunities to innovate and build on our creative approach. We believe that Mother will bring the appropriate expertise and sharp thinking to lead us into the next era of our brand narrative, supercharging audience engagement at such a pivotal time for our industry."

The partnership reinforces Dow Jones’s commitment to delivering truly best-in-class creative and adapting to a changing media landscape, all while remaining steadfast in its core mission of providing the most trusted news, data and analysis to help people make decisions. 

“Dow Jones and The Wall Street Journal have great ambitions for their iconic brands,” said Oriel Davis-Lyons, Chief Creative Officer of Mother New York. “To be given the privilege of helping them realize those ambitions in modern, impactful and relevant ways is one we’re extremely excited for.” 

The business-wide review of the company’s marketing requirements and services has included the development of an in-house acquisition media team and centralizing the company’s marketing operations across its portfolio of brands to improve consistency and efficiency. 

​​The review process also resulted in the appointment of eg+ worldwide as Dow Jones’s global production partner, including the building of on-site and offshore resourcing, powered by technology and automation. 

In addition, Mediahub is appointed Dow Jones’s global brand media agency and will work closely with the newly structured internal media team on strategy, planning, activation and measurement of its data-driven marketing solutions.

“We are on a mission to connect our customers to the very best of Dow Jones,” said Weiss. “Collaborating with eg+ worldwide and Mediahub will not only bolster these efforts but also expand the global reach of our premium products as we build the definitive news and information platform for today’s decision makers.”

Weiss has been leading the transformation of the company’s marketing services. Dow Jones partnered with Oystercatchers on the transformation of its marketing capabilities and the review of its agency partners. 

About Dow Jones:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

Contact:
Jessica Mara
Dow Jones
Jessica.mara@dowjones.com 


Primary Logo

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.