Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

How To Boost PR Impact (Featuring Gini Dietrich)

NEW YORK, Sept. 04, 2024 (GLOBE NEWSWIRE) -- The PESO Model© - paid, earned, shared and owned media - is transforming how organizations craft and distribute news. On Thursday, September 12, 2024 from 2-3 pm ET, join Gini Dietrich, the creator of the PESO Model©, and Adam Christensen, Chief Marketing Officer at Notified, for a must-attend webinar to learn how to effectively apply this model to news releases, measure impact and refine media strategies. Register here.

WHAT: Webinar - How To Apply the PESO Model© To News Releases

Attendees will learn how to:

  • Measure the effectiveness of news releases using the PESO Model©
  • Utilize key metrics to demonstrate value and gain actionable insights
  • Set criteria for impactful media coverage

WHO:

Gini Dietrich - Founder and CEO, Spin Sucks
Gini Dietrich, a leading communications expert and creator of the PESO Model©, will provide valuable insights into effective media strategies.

Adam Christensen - Chief Marketing Officer, Notified
With extensive experience in PR and marketing, Adam Christensen will discuss how to leverage newswire analytics to optimize communications.

WHEN:
Thursday, September 12, 2024 from 2-3pm ET

REGISTRATION: Link

WHY:
The PESO Model© is crucial for PR professionals as it provides a framework for how to integrate paid, earned, shared and owned media. By combining these media types, PR pros can enhance credibility, maintain consistent messaging and effectively measure the success of campaigns. This webinar will equip attendees with the knowledge to create impactful news releases that resonate across all media channels, making it an essential event for anyone looking to enhance their communication strategies.

Notified

About Notified

We are Notified, and your story goes here. It starts with GlobeNewswire, which for more than 30 years has been the globally trusted press release distribution and regulatory filing service to leading organizations.

From there, gain deeper audience insights with our world-class media and social monitoring tools, and elevate shareholder confidence with our award-winning investor relations solutions, so that you—the modern storyteller—are well-equipped to engage, educate and excite your audience.

Learn more at notified.com, subscribe to our blog and follow us on LinkedIn. 

Notified is a part of West Technology Group, LLC controlled by affiliates of certain funds managed by Apollo Global Management, Inc. (NYSE: APO).

Contact Information
Caroline Smith
Caroline.smith@icrinc.com

A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/884248db-f6d8-4779-a0c8-384c93765e4f

This press release was published by a CLEAR® Verified individual.


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