Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

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The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

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If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

New Business Owner Checklist

New business owners have a lot on their plates. From handling the day-to-day operations to keeping up with the latest industry news, it can be tough to stay on top of everything.

This new business owner checklist can help people just starting out cover their bases.

1. Start with a solid business plan. A business plan is a roadmap outlining goals and strategies, and how the business will achieve them. A good business plan is essential to getting started on the right foot.

2. Flexibility. Being a new business owner means staying flexible. As a business grows and changes, so too will its plans and goals. Be prepared to adapt as needed—whether it’s the approach, the business plan, the marketing strategy, or something else.

3. Get the right insurance. Getting the appropriate insurance based on the business type can help business owners stay protected. Business owners may also want to look into life insurance to provide their families with financial security and keep the business going if they were to pass away unexpectedly. As the business grows, or when starting with a larger budget, it can be a good idea to consider permanent life insurance, such as whole life insurance or universal life insurance. Permanent life insurance includes additional benefits like a cash value component, which could become source of funding that could be accessed in the future to help with cashflow for the business.

4. Develop an online presence. Most businesses today need some sort of online presence, whether it’s a website, social media accounts, or both. An internet presence can keep current customers in the know, reach potential customers, and grow the business.

5. Stay organized. From keeping tabs on inventory, to managing projects, to figuring out employee schedules, there’s a lot to keep track of as a business owner. Having ways to stay organized as the business grows can help business owners stay on top of things and avoid potential crises.

6. Remain up-to-date on industry trends. Staying ahead of the curve can give a business an edge over competitors. Business owners can keep abreast of trends via networking, reading industry publications, attending industry events, and listening to their employees and customers.

7. Figure out training and onboarding. Business owners who are hiring will want to have a plan for training and onboarding new employees. This process can help ensure that new hires are productive and knowledgeable about the company. Having a solid onboarding process can be especially important for a new business making an impression on its customer base for the first time.

8. Start establishing strong relationships with vendors and suppliers. These relationships can be beneficial for both parties involved. A good vendor or supplier can help a business save money, share specialized knowledge, and provide high-quality products or services.

9. Stay positive and enjoy the journey. There will be ups and downs along the way, but it’s important to stay positive and celebrate your accomplishments. Remember, a positive attitude is contagious and can help motivate your team to achieve great things.

The primary purpose of permanent life insurance is to provide a death benefit. Using permanent life insurance accumulated value to supplement cash flow will reduce the death benefit and may affect other aspects of the policy.

Source: Northwestern Mutual

Contact: Don Klein, 1-800-323-7033

Contact Information:

Name: Don Klein
Email: donklein@northwesternmutual.com
Job Title: Assistant Director - Field & National Grassroots Public Relations

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