Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

PPC Expert Explores: Do Performance Max Campaigns Truly Boost Business Leads?

By: Magic PR

London, UK, June, 14, 2022 — Google’s Performance max campaigns (pMax), introduced in 2021, use AI to enhance your marketing campaigns and drive better results.

pMax was designed to help you generate leads and online sales. It enhances your keyword-based search campaigns to attract more converting customers from Google’s channels, while also allowing PPC professionals to access all of their Google Ads inventory from one singular campaign.

pMax are goal-based campaigns that you feed with assets (such as images or videos) and audience signals (such as demographics, interests or first party data). Then, through AI and machine learning, relevant and capturing ads are created and distributed (within your budget) across Google platforms that will target your audience, such as YouTube, Gmail, Search etc. This will in turn help convert online leads to sales, in real time. But how effective are pMax campaigns in practice? This PPC guru reflects on pMax, their benefits and their drawbacks, and gives a word of warning:

“The idea behind the performance max campaigns is fantastic, however, we have concerns about the lack of control and lack of reporting availability for this campaign type. We don’t clearly see where the budget is being allocated and how much is being spent on each placement, which makes it difficult to eliminate budget wastage. We envision that our clients will have the same concerns. We are still yet to see how this campaign type will develop and hopefully these concerns will be addressed in the near future.”

Lenka Stefanakova, Senior Account Strategist for PPC, The Brains

About The Brains:

The Brains is a leading PPC agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing and lead generation services among others.

For more information please contact:

The Brains
Address: 86-90 Paul Street
London EC2A 4NE
United Kingdom
Telephone: 0333 050 7328
Linkedin: https://www.linkedin.com/company/thebrainsmarketing
Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/ppc-expert-explores-do-performance-max-campaigns-truly-boost-business-leads/

About The Brains

The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.

Contact The Brains

86-90 Paul Street
London
London EC2A 4NE
United Kingdom

0333 050 7328

Website: https://thebrainsmarketing.co.uk/


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