Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

TikTok As A Search Engine & A Shopping Channel

By: Magic PR

[London, UK] [August 2022] — The use of TikTok goes beyond entertainment purposes. People are also using the platform as a search engine or to shop for items.

Many people are using TikTok as a search engine, whether it be to find the best bars in Central London or to find easy and quick recipes. TikTok has also started showing ‘suggested search terms’ on a video’s comment section too which allows users to search for wider content related to that particular topic.

But, the use of TikTok doesn’t end here. Using TikTok Shopping (linked with Shopify), users are now able to display and sell products through videos, TikTok Live or the ‘product catalogues’ tabs. 

Linking these items to their online stores, this means people can shop on TikTok without actually leaving the app. However, TikTok sellers are encouraged to take further action for promoting their online store, one way in doing so is creating posts promoting your products, or even collaborating with influencers that you know will reach your target audience. 

Speaking of this new use of TikTok for searches and shopping, Farhiya Ali, Leading Social Account Strategist at The Brains, says:

“If you are an avid social media user you would have probably heard the term “I don’t Google anymore. I use TikTok”. It’s no surprise that TikTok has now become a search engine and is likely to dethrone Google as the top search engine. What is more interesting is how TikTok has now become a shopping channel. It’s now become easier than ever for retailers in the e-commerce industry to promote their products with a simple video spanning a few seconds. With the platform itself known for helping businesses grow organically, it’s no surprise many businesses are taking to TikTok to save on their marketing budget and in driving sales.

– Farhiya Ali, Leading Social Account Strategist, The Brains

About The Brains:

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing and social media marketing services, among others.

For more information please contact:

Jonathan Lemer, Director, The Brains

Email: jonathan@thebrains.co.uk

Telephone: 0333 050 7328

Linkedin: https://www.linkedin.com/company/thebrainsmarketing

Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/tiktok-as-a-search-engine-a-shopping-channel/

About The Brains

The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.

Contact The Brains

86-90 Paul Street
London
London EC2A 4NE
United Kingdom

0333 050 7328

Website: https://thebrainsmarketing.co.uk/


Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.