Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

This viral eye balm from RoC is sold every 20 seconds. Here’s why.

By: NewsUSA

(NewsUSA) - If there’s one product redefining undereye makeup prep and touch-ups right now, it’s RoC’s Revive + Glow Eye Balm. This eye balm will be your new favorite makeup hack, as it revives tired eyes and restores a more youthful appearance.

RoC’s Revive + Glow Eye Balm effortlessly glides on the skin with its unique stick format, instantly refreshing the under-eye area with just a swipe. The balm targets dark circles and puffiness, leaving the skin looking brighter and more awake.

But it doesn’t stop there. This eye balm has gone viral, with beauty enthusiasts calling it a “concealer essential” to help prevent and smooth undereye creasing and dryness. The nourishing formula, packed with Peptides and Vitamin C, firms and hydrates the under-eye area, creating a smooth canvas for concealer. What’s even better? It works on top of concealer too, making it the perfect mid-day touch-up tool for smoothing dry makeup patches and reviving tired eyes, without disrupting your look.

Shoppers catching on to the viral hack are calling the eye balm a “game-changer” for undereye revival, and clinical studies certainly back up its virality. Instantly, eyes are brighter and refreshed, and in 4 weeks, 90% saw visibly revived eyes with reduced dark circles & puffiness.

“Nothing ruins the look of makeup worse than a creasing concealer. The majority of mature women struggle with this and almost give up on makeup” said Erica Taylor, makeup artist, beauty educator, and digital creator. “The RoC Revive + Glow Eye Balm is the best prep before concealer as well as a quick fix on the go, even over powder. Just pat and release your crease.” 

For mature or dry under-eyes, use your ring finger to gently press the eye balm into your concealer, allowing the formulas to melt together and create a blended, crease-free finish. This technique not only prevents cakiness, but also softens the look of fine lines.

It’s no surprise this product has gone viral, and one is sold every 20 seconds1.

Visit rocskincare.com or visit Walmart to get your hands on the viral eye balm that’s changing the way we perfect our concealer routine, providing a flawless finish at all times of day.

 

1Based on Internal RoC sales data in units from 12/30/24 to 7/6/25.

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.