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  • Professor Andrea M. Armani, University of Southern California
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  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

BJ's (BJ) Stock Trades Down, Here Is Why

BJ Cover Image

What Happened?

Shares of membership-only discount retailer BJ’s Wholesale Club (NYSE: BJ) fell 8.7% in the afternoon session after the company reported second-quarter sales that fell short of expectations, as management cited more cautious consumer behavior. 

The wholesale club's second-quarter total revenue of $5.38 billion fell short of analyst expectations of approximately $5.49 billion. A key metric, comparable club sales, were flat year-over-year. While the company does not break out sales excluding gasoline, management noted the figure was positive but still missed consensus forecasts. According to CEO Bob Eddy, members across all income levels have "turn[ed] a bit more cautious" amid an uncertain economic environment. While the company reported adjusted earnings of $1.14 per share, beating estimates, investors focused on the weaker-than-expected sales figures and cautious consumer spending.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy BJ's? Access our full analysis report here, it’s free.

What Is The Market Telling Us

BJ’s shares are not very volatile and have only had 3 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful, although it might not be something that would fundamentally change its perception of the business.

The previous big move we wrote about was 9 days ago when the stock dropped 3.7% on the news that investors reacted to competitive pressures after Amazon (NASDAQ: AMZN) announced an aggressive expansion of its same-day grocery delivery service. The e-commerce giant's aggressive push to expand same-day grocery delivery to over 3,300 U.S. cities intensified competitive concerns across the grocery sector. Amazon's service will include perishable items like produce, meat, and dairy, directly challenging established players. The news impacted several grocery-related stocks, with Instacart (CART) and Kroger (KR) also seeing declines.

BJ's is up 10.9% since the beginning of the year, but at $97.83 per share, it is still trading 18.4% below its 52-week high of $119.94 from April 2025. Investors who bought $1,000 worth of BJ’s shares 5 years ago would now be looking at an investment worth $2,077.

Here at StockStory, we certainly understand the potential of thematic investing. Diverse winners from Microsoft (MSFT) to Alphabet (GOOG), Coca-Cola (KO) to Monster Beverage (MNST) could all have been identified as promising growth stories with a megatrend driving the growth. So, in that spirit, we’ve identified a relatively under-the-radar profitable growth stock benefiting from the rise of AI, available to you FREE via this link.

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