Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Terrasmart Wins a Transform Award North America

Terrasmart, the renewable energy portfolio of Gibraltar Industries (NASDAQ: ROCK), has received a silver award for Best Visual Identity in the energy and utilities sector as a result of its refreshed brand strategy. The prestigious Transform Awards recognize companies and agencies that excel in the transformational power of rebranding and brand design. Last year’s competition received 41% more submissions than in 2021 and recognized leading national brands including ETrade, NYSE, and Xfinity.

After bringing together a powerful portfolio of four diverse solar companies, Gibraltar created a cohesive brand, positioning its integrated photovoltaic products and services into best-in-class solutions provided by the new Terrasmart. The new brand concept — “Powerful Connections” — encapsulates the meaningful value that Terrasmart places on its customer partnerships. Additionally, keeping the name Terrasmart would remain true to the ambition of the business, in that all products and services are designed to make the smartest use of the earth and on behalf of the Earth.

Winning the Transform Award marks the pinnacle of an incredible brand journey for all of us at Terrasmart,” says Vice President of Marketing Joanna Rogers. “In merging four companies under a unifying brand, we didn’t just align on logos and visuals. We created a synergy of cultures and a cohesive purpose to power our people, our partners, and our industry forward.”

Terrasmart’s win highlights the company’s core belief in the infinite potential of renewable energy, and its role in building a greener future to make change happen. Depicting an infinity symbol, the logo and visuals underscore how powerful connections lead to infinite possibilities. The brand identity speaks to Terrasmart’s legacy of leadership in pushing the limits, upstream and down, to be a more powerful partner.

Now in their eighth year, Transform Awards North America honors excellence in rebranding and brand strategy, recognizing best practices in corporate, product, and global brand strategy, execution, content, and evaluation. Its panel of judges comprises representatives from prestigious brands including Google, Hasbro, Microsoft, Lululemon and Morgan Stanley.

For more on Terrasmart’s legacy of leadership, view the brand manifesto video.

###

About Terrasmart

Terrasmart, the renewable energy portfolio of Gibraltar Industries, Inc. (NASDAQ: ROCK), is a leading provider of solar racking technologies, electrical balance-of-system products, installation services, and project optimization software. Serving the commercial and utility sectors across North America, Terrasmart integrates products and solutions across the PV lifecycle to minimize risks and maximize returns. With more than 20 GWs of solar deployed across 4,900 PV systems, Terrasmart creates unique value for more profitable solar anywhere. For more please visit Terrasmart.com.

About Gibraltar

Gibraltar Industries is a leading manufacturer and provider of products and services for the renewable energy, residential, agtech, and infrastructure markets. With a three-pillar strategy focused on business systems, portfolio management, and organization/talent development, Gibraltar’s mission is to create compounding and sustainable value with strong leadership positions in higher-growth, profitable end markets. Gibraltar serves customers primarily throughout North America. Comprehensive information about Gibraltar can be found on its website at gibraltar1.com.

Contact Details

Ashleigh Kent

akent@terrasmart.com

Company Website

https://www.terrasmart.com

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.