The "Social Media Advertisement Global Market Report 2023" report has been added to ResearchAndMarkets.com's offering.
The global social media advertisement market will grow from $176.45 billion in 2022 to $209.19 billion in 2023 at a compound annual growth rate (CAGR) of 18.6%. The social media advertisement market is expected to grow from $380.9 billion in 2027 at a CAGR of 16.2%.
The advancement in technology is a major trend in the social media advertising market. Social media is likely to experience an increase in the adoption of technologies such as virtual reality (VR) and augmented reality (AR). These technologies help a social media advertising company enhance its product appearance to attract more users.
Stringent regulations imposed by the government of various countries are expected to limit the growth of the social media advertising market in the coming years. The stringent regulations imposed by regulatory bodies make it difficult for a social media advertising company to operate and function smoothly.
For instance, in December 2021, China Mainland regulators issued a consultation regarding online marketing of financial products, for detailed regulatory requirements for online marketing of financial products through all online channels including social media. This aims to tackle key concerns around online financial product marketing, including misleading consumers, unfair competition, and illegal financial product marketing. [This scenario is projected to hamper the expansion of the social media advertising market over the upcoming years.
The North America market was the largest region in 2021. The Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in social media advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market. The tremendous growth in the number of social media users worldwide is encouraging advertisement and marketing companies to focus on social media platforms to advertise their products and services.
The social media advertising market includes revenues earned by entities by providing advertising services through social media such as instagram, facebook, messenger ads, stories ads, and twitter ads. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The major players covered in the social media advertising market are
- Facebook, Inc.
- Pinterest Inc.
- LinkedIn Corporation
- Google LLC (YouTube)
- Snap Inc. (Snapchat)
- Tencent (QQ, Qzone, and WeChat)
- ByteDance Ltd. (Tik Tok)
- Advance Publications, Inc.(Reddit)
- Sina Corp (Sina Weibo).
Key Topics Covered:
1. Executive Summary
2. Social Media Advertisement Market Characteristics
3. Social Media Advertisement Market Size And Growth
3.1. Global Social Media Advertisement Historic Market, 2017-2022, $ Billion
3.1.1. Drivers Of The Market
3.1.2. Restraints On The Market
3.2. Global Social Media Advertisement Forecast Market, 2022-2027F, 2032F, $ Billion
3.2.1. Drivers Of The Market
3.2.2. Restraints On the Market
4. Social Media Advertisement Market Segmentation
4.1. Global Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- Photo Sharing
- Video Sharing
4.2. Global Social Media Advertisement Market, Segmentation By Device, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- Personal Computers or Laptops
4.3. Global Social Media Advertisement Market, Segmentation By End-Use Industry, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
5. Social Media Advertisement Market Regional And Country Analysis
5.1. Global Social Media Advertisement Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
5.2. Global Social Media Advertisement Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
For more information about this report visit https://www.researchandmarkets.com/r/eupzug
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