LOS ANGELES, CA / ACCESS Newswire / May 28, 2025 / When Robert Graham stepped into his role as Chief Strategy Officer at Fanfix, he brought more than a decade of experience in talent, tech, and creator innovation. But more importantly, he brought new ideas, a lot of energy, and a disruptive, forward-thinking momentum that is helping Fanfix push beyond what anyone thought was possible.
"Fanfix already had the foundation. Today's creators aren't just personalities - they're brands, builders, and businesses. Our role is to give them the tools and infrastructure to fully own their audience, monetize on their terms, and build something lasting."
That stage is no longer digital-only. Though Graham has only been at the company for a matter of months, he has hit the ground running, leading the way on the launch of Fanfix Live, an intimate concert series that invites musicians to perform in front of rooms filled with top digital creators. These aren't ordinary shows; they're incubators for culture, virality, and new fandoms. With artists like Beauty School Dropout having kicked off the debut event, the format is already generating buzz across both music and creator communities.
For Graham, it's all about convergence. "We're bringing together creators who have massive reach with musicians looking for the right audience and amplification," he explains. "At Afterparty, I saw firsthand how these kinds of moments can launch movements. That's what we're doing here, building culture with creators at the center."
His track record backs up the vision. Before Fanfix, Graham co-founded Afterparty, an NFT ticketing platform that hosted some of the most culture-driven events and festivals in the Web3 space. The events generated over a billion impressions and attracted top creative talent, influencers, musicians, and celebrities, helping to shape the intersection of culture and crypto. He also built one of the first influencer management agencies during the Vine and YouTube era, driving early brand deals and creator monetization before the industry had a name.
At Fanfix, he's looking to apply that same disruptive mindset to every vertical-music, sports, storytelling. Whether it's exploring partnerships with top-tier entertainment brands or backing SuperOrdinary's launch of creator-led microdramas, Graham sees a unified opportunity: help creators transcend the feed and step into fully realized creative and commercial identities.
"Fanfix isn't just a subscription platform anymore," he says. "It's a launchpad. From short-form series to creator-led brands, to headlining concerts, we're giving creators the tools, partnerships, and spotlight they need to evolve."
What makes Fanfix Live so potent isn't just the music - it's the strategy. By filling the audience with 250-300 highly engaged digital creators, each event becomes a content engine with massive organic reach. Together, these creators represent hundreds of millions of fans across platforms. Artists get instant buzz from an audience of built-in influencers, and creators get front-row access to a curated experience they can't find anywhere else.
"The amplification loop is incredible," Graham says. "One show can reach tens of millions of fans through our creator community. For the artists, it's more than a performance - it's exposure to an entirely new network of digital influence."
Looking ahead, Graham is already mapping out the next phase: expanding Fanfix's footprint into untapped verticals, which could include the likes of sports, lifestyle, and branded content, and creating cross-platform experiences that connect Fanfix, SuperOrdinary, and new partners in meaningful ways. The goal? Make Fanfix the most creator-centric platform on the planet.
"We're building more than content," he says. "We're building an ecosystem that rewards creativity, community, and ambition. Fanfix is just getting started."
CONTACT:
Andrew Mitchell
media@cambridgeglobal.com
SOURCE: Cambridge Global
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