Bullhorn Announces Amplify, Empowering Firms to Scale With AI Without Increasing Headcount

Bullhorn pioneers the third wave of recruitment AI innovation with a first-of-its-kind solution

Bullhorn, the global leader in software for the staffing and recruitment industry, today announced at its annual Engage Boston conference the launch of Amplify, a next-generation AI solution built exclusively for staffing and recruitment firms.

Over the last year, Bullhorn customers have leveraged its generative AI and agents over 100 million times. With the launch of Amplify, Bullhorn pioneers the third wave of recruitment AI innovation, helping customers unlock new levels of productivity, profitability, and performance. The results speak for themselves: Amplify customers report a 51% increase in submissions to jobs and a 22% increase in fill rates. 85% of candidates screened by Amplify report a positive experience.

“For years, the only way staffing and recruitment firms could grow revenue was by growing their teams,” said Art Papas, founder and CEO of Bullhorn. “Amplify decouples the link between revenue growth and headcount. Amplify handles time-consuming tasks, allowing sellers and recruiters to focus on winning deals, building relationships, and making placements. In my 25 years at Bullhorn, this is our most transformative development yet.”

Grow your business without growing headcount

Traditionally, growing revenue in the recruitment industry has meant hiring more people and waiting for them to ramp up. For too long, growth has been constrained by time, talent, and team capacity. Amplify changes that. With Amplify, junior recruiters can perform like seasoned pros, and top performers can operate at an entirely new level — delegating hundreds of tasks to Amplify around the clock.

Powered by AI, Amplify instantly and continuously brings the capabilities of your best recruiters to every client and candidate – extending reach, accelerating speed, and improving quality at every stage of the recruitment process – without increasing headcount or hours worked. Amplify doesn’t replace recruiters. It empowers them, amplifying their impact and enabling firms to grow without limits. It is a smarter way to scale, driving more placements and more profit, without increasing costs.

AI skills that span the recruitment lifecycle

Amplify’s AI skills use generative AI and autonomous agents to seamlessly blend human and digital labor. Amplify’s broad set of AI skills include:

• Sourcing: Automatically find and rank top candidates from job boards and internal databases.
• Matching: Surface the best candidates using insights from 60+ million historical placements.
• Screening: Asynchronously screen candidates via voice or chat, score responses, and fast-track top talent.
• Submitting: Create customized submission packets with cover letters, resumes, and summaries.
• Outreach: Send personalized messages, nurture campaigns, and follow-ups at scale.
• Enriching: Continuously update records with structured and unstructured data from notes and emails to improve match accuracy.
• Scheduling: Schedule interviews directly with candidates, synced to recruiter calendars.
• Analyzing: Track performance and productivity to optimize team efficiency in real time.
• Researching: Prepare for meetings by summarizing past interactions and identifying opportunities.
• Guiding: Speed up ramp times with AI-driven recommendations for the next best steps.
• Generating: Quickly create content and improve database quality using generative AI.

Amplify makes it easy to get started with AI

Amplify isn’t a one-size-fits-all solution; it’s built to adapt to the unique needs of every recruitment organization. Whether you're a global enterprise or a growing agency, just starting your AI journey or well on your way, Amplify is designed to meet you where you are.

With Amplify, teams control when, where, and how AI is applied. Recruiters can deploy Amplify agents directly within their workflows to handle specific tasks, while managers can automate Amplify agent deployment across entire teams, accelerating execution and enhancing service quality throughout the recruitment lifecycle. Intuitive and flexible, Amplify supports every function: sales, recruiting, sourcing, operations, billing, and payroll. It is available on the Bullhorn Platform and Bullhorn Recruitment Cloud.

Bullhorn customers report strong results with Amplify

Amplify customers are transforming how they win jobs, source talent, and make placements.

“Amplify has transformed how we recruit,” said Will Hayes, COO of IDR. “Junior recruiters finish tasks and ramp up 30% faster, and seasoned team members routinely double their daily output. By scaling AI, we redirect our energy toward building relationships and delivering value, while repetitive work runs on autopilot.”

Hayes continued, “As our confidence grew, we embedded Amplify into our broader automation strategy, and that’s when the ROI really accelerated. After refining our prompts and integrating Amplify agents into our automation strategy, we now let AI take the lead in search, match, and screening. The result: our submittal‑to‑hire ratio is down more than 40% year‑over‑year, and we screen over 15,000 more candidates on a monthly basis. AI isn’t just a productivity add‑on anymore—it’s woven into every step of our workflow and has become a true game‑changer for the business.”

Learn more about Amplify.

About Bullhorn

For the past 25 years, Bullhorn has dedicated itself to building industry-leading, cloud-based software for the staffing and recruitment industry. Through partnerships with 10,000 customers globally, Bullhorn has built a vast knowledge base of recruitment best practices and deep domain expertise to help firms scale their businesses. Founder-led and headquartered in Boston, Bullhorn employs 1,400 people across 14 countries focused on delivering an incredible customer experience – its core mission. To learn more, visit www.bullhorn.com or follow Bullhorn on LinkedIn.

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