

As more and more foreign touristsย travel to China, they are using their cameras to document personal experiences in Zhejiang, opening windows for the world to understand the โPoetic and Picturesque Zhejiangโ.
From now until October 31, 2025, Tide News launches the โFocus on Zhejiangโ global short video contest. We are calling for high-quality short videos and micro-documentaries, each no longer than 10 minutes, from around the world. We aim to depict Zhejiangโs beauty and vitality, showcasing a tangible, diverse China to the global audience.

What are the specific requirements? How to participate? Letโs take a look:
I. Theme
This campaign, themed โFocus on Zhejiangโ, is based in Zhejiang and aims to build a platform for global short video creators to showcase their talent and exchange ideas. We will select original short videos that vividly display Zhejiangโs historical and cultural heritage, natural landscapes, multicultural integration, technological innovation, and local characteristics.
II. Categories
The campaign features five categories, encouraging creators to record and showcase Zhejiangโs diverse charm from different perspectives:
1. Culture & Arts
Focus on Zhejiangโs intangible cultural heritage items and traditional crafts, such as silk weaving, celadon techniques, Zen tea culture, opera, arts, wood and bamboo carving, etc. Tell stories of inheritance and innovation, documenting the modern expression of ancient wisdom.
2. Nature & Landscapes
Focus on Zhejiangโs iconic natural landscapes, such as the West Lake, theย Archaeological Ruins of Liangzhu City, the Grand Canal, etc. Showcase Zhejiangโs scenery across different seasons and times of day, conveying the unique artistic conception and natural beauty of โPoetic and Picturesque Zhejiangโ.
3. Digital Technology & Innovation
Focus on Zhejiangโs status as a hub for digital technology and entrepreneurial innovation. Highlight achievements in high-tech industries, artificial intelligence, autonomous driving, smart cities, e-commerce, digital lifestyles, the stories of entrepreneurs,ย etc.
4. Local Life & Vibe
Focus on the lively atmosphere of Zhejiangโs streets and alleys and the warm scenes of daily life, such as morning exercises in parks, neighborhood festivals, rural markets, art and creative spaces, etc. Showcase vibrant urban stories reflecting virtue, inclusiveness, integrity, friendliness, civility, and harmony.
5. Cuisine & Local Specialties
Focus on Zhejiangโs authentic local specialties and food culture. Showcase local dishes, culinary traditions, tea and wine culture, intangible cultural heritage foods, characteristic snacks, etc. Stories about food, inheritance of cooking skills, and the evolution of food over time are also welcome.
III. Notice
(1) Time
From now until October 31, 2025.
(2) Participants
All domestic and international short video creators (including independent content creators, professional video teams, independent directors, cultural institutions, media organizations, student groups, etc.).
(3) Requirements
- Theme:Works must comply with the laws and regulations of the Peopleโs Republic of China, and content must be healthy and positive.
- Originality & Copyright:Submissions must be original works published by individuals or teams on overseas platforms between January 2025 and October 2025, with a view count of no less than 1,000. Copyright must be clear, with no disputes regarding the rights to footage, text, music, or portrait releases. Participants agree to the use of their works for media display and promotion.
- Format & Specifications:Each entry should not exceed 10 minutes in length, with a resolution of 1280ร720 pixels or higher. Both vertical and horizontal formats are acceptable. Accepted file formats include MPG, MPEG, AVI, MOV, WMV, MP4, etc. The video should be clear and clean, without any corner logos, station identifiers, watermarks, or other marks.
- Technical Specifications:If the work contains AI-generated or synthesized content, it must be labeled. There are no language restrictions, but works in languages other than Chinese or English must include accurate and legible Chinese and English subtitles.
IV. Participation Guidelines
- Participants should scan the QR code below to fill in author information, provide the video source file, and submit screenshots of the publication platform and relevant data (cloud storage links are acceptable). Successful submission constitutes successful registration.
- For team entries, the number of authors is limited to 5. The team must designate one primary creator as the contact person for registration. Duplicate submissions are not allowed.
- The campaign is free to enter. Upon submission, participants are deemed to agree that the organizer possesses the right to technically edit, publicize, and use the submitted works.
- Participants must confirm that they hold the full copyright to their works. The organizer is not responsible for handling disputes arising from portrait rights, reputation rights, privacy rights, copyrights, trademark rights, etc. If such disputes cause losses to the organizer, the organizer has the right to seek compensation from the participant.
- The 10 outstanding works will be showcased at the 2025 โFocus on Zhejiangโ International People-to-People Exchange Annual Gala and published on the official platforms of multiple mainstream media outlets, overseas social media platforms, and new media platforms. Creators will also receive various discounted cultural tourism products ofย scenic areas and hotels.
First Prize (1 winner):ย A 3-day Zhejiang tour valued at RMB 5,000.
Second Prize (2 winners):ย A 2-day Zhejiang tour valued at RMB 3,000 each.
Third Prize (3 winners):ย A hotel or homestay experience product in Zhejiang.
Honorable Award (4 winners):ย A gift reflecting Zhejiangโs cultural characteristics.
