Mediacom Communications Deploys CommScope Ad Insertion Solution for IP Video

CommScope Manifest Delivery Controller Helps Mediacom Migrate to IP Video While Ensuring Quality of Experience for Mediacom Subscribers

CommScope (NASDAQ: COMM), a global leader in network connectivity, announced today that Mediacom Communications has deployed the CommScopeยฎ Manifest Delivery Controller (MDC) for IP video. By implementing the CommScope MDC, Mediacom can increase its advertising revenue with more finely targeted ads while ensuring a high-quality IP video experience for subscribers.

โ€œWe chose CommScopeโ€™s MDC because itโ€™s a scalable, reliable and resilient solution that preserves the quality of video we deliver to our subscribers, and because of CommScopeโ€™s proven agility in adapting to Mediacomโ€™s existing systems and requirements,โ€ stated JR Walden, CTO of Mediacom. โ€œThis solution will enable us to do more individualized advertising which will lead to increased value for our customers.โ€

This MDC adoption further extends CommScopeโ€™s leadership in the Pay TV Advertising space. CommScope supplies advertising solutions to service providers that reach more than 75% of North American cable STBs and deliver billions of ads each month over IP video to customers representing more than 30 million Pay TV subscribers.

โ€œMDC gives Mediacom more control over its ad targeting while improving the overall viewing experience,โ€ stated Ray Bontempi, vice president product management, Access Network Solutions, CommScope. โ€œAdditionally, MDC provides a complete Streaming Session Management platform that supports other services, including emergency alerts, bandwidth management, and alternate content, offering Mediacom new options for optimizing revenue and maintaining a high-quality viewing experience.โ€

CommScope and the CommScope logo are registered trademarks of CommScope and/or its affiliates in the U.S. and other countries. For additional trademark information see https://www.commscope.com/trademarks. All other product names, trademarks and registered trademarks are property of their respective owners.

About CommScope:

CommScope (NASDAQ: COMM) is pushing the boundaries of technology to create the worldโ€™s most advanced wired and wireless networks. Our global team of employees, innovators and technologists empower customers to anticipate whatโ€™s next and invent whatโ€™s possible. Discover more at www.commscope.com.

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This press release includes forward-looking statements that are based on information currently available to management, managementโ€™s beliefs, as well as on a number of assumptions concerning future events. Forward-looking statements are not a guarantee of performance and are subject to a number of uncertainties and other factors, which could cause the actual results to differ materially from those currently expected. In providing forward-looking statements, the company does not intend, and is not undertaking any obligation or duty, to update these statements as a result of new information, future events or otherwise.

Source: CommScope

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