ZS, a leading global management consulting and technology firm specializing in AI-driven solutions, has been recognized as a Leader in The Forrester Wave™: Customer Analytics Services, Q2 2025.

The Forrester Wave™ report evaluates the top providers in the customer analytics space, assessing their current offerings, strategy and customer feedback. ZS received the highest scores possible in ten criteria, including partner ecosystem, pricing flexibility and transparency, and global delivery strategy.

“Our clients face increasing pressure to adapt and meet customer demands—and for us, this achievement underscores our dedication to providing them with the scalable and tailored solutions needed to maintain a competitive edge,” said Arun Shastri, Principal, ZS. “Our unrelenting focus on combining domain expertise with targeted technology solutions, like our Personalize.AI and Max.AI platforms, has been pivotal in reaching this milestone.”

The Forrester report states: “ZS’s personalization capabilities are exceptional, making it an ideal choice for large enterprises in healthcare, pharma, medtech, [quick-service restaurants], airlines and retail.”

Read more about ZS’s placement in the report.

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About ZS

ZS is a management consulting and technology firm that partners with companies to improve life and how we live it. We transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Founded in 1983, ZS has more than 13,000 employees in over 35 offices worldwide. To learn more, visit www.zs.com or follow us on LinkedIn.

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