A growing number of entrepreneurs are abandoning the pursuit of “safe” business opportunities in favor of passion-driven ventures, marking a shift in the entrepreneurial landscape. This trend is captured in the new book "Dream Driven" by best selling author and entrepreneur Jason VanDevere, which challenges traditional profit-first approaches to starting a business.
VanDevere’s story stands as a testament to the power of following one’s dreams. After being positioned to take over his family’s successful portfolio of car dealerships, he made the unconventional decision to walk away and pursue a long-held passion project: creating productivity planners. That venture became Goal Crazy, a company that has since sold more than 40,000 planners and grown into a top-rated podcast inspiring entrepreneurs across the world.
“Entrepreneurship should start from within,” said VanDevere. “Instead of scouring the market for the perfect product or service to sell, aspiring business owners should scour their heart to find the business idea that ignites a fire within them.”
In Dream Driven, VanDevere introduces the Dream Driven Method, a framework designed to help readers discover business ideas rooted in personal passion and purpose. The method guides aspiring entrepreneurs through self-reflection exercises that clarify what they truly want out of life, and then align their business goals to support that vision.
According to VanDevere, passion-driven businesses not only bring greater personal fulfillment but can also generate higher profits. “When an entrepreneur is emotionally invested in their business idea, they’re far more likely to persevere through setbacks and stay committed when challenges arise,” he explained. “That burning desire becomes a competitive advantage.”
This message comes at a time when the entrepreneurial landscape is evolving rapidly. With the rise of online business tools, remote work, and a growing cultural emphasis on flexibility and purpose, more individuals are pursuing careers that align with their passions. The Dream Driven philosophy reflects a broader market shift—one where meaning, creativity, and lifestyle design are becoming just as important as profit.
Dream Driven is now available on Amazon. For more information, visit GoalCrazy.com or listen to the Goal Crazy Podcast on major streaming platforms.
Media Contact
Company Name: Goal Crazy
Contact Person: Jason VanDevere
Email: Send Email
City: Akron
State: Ohio
Country: United States
Website: https://goalcrazy.com/
