Splash Beverage Group Enters (Non-Binding) Term Sheet to Fund Acquisitions

FORT LAUDERDALE, FL - (NewMediaWire) - September 7, 2023 - ย Splash Beverage Group, Inc. (NYSE American: SBEV) (โ€œSplashโ€ or the โ€œCompanyโ€), a portfolio company of leading beverage brands, today announced it has entered a (non-binding) Term Sheet to fund acquisitions.ย  The Credit Facility will act as a credit reservation agreement (up to an undisclosed amount) for multiple acquisitions and will provide acquisition financing at the current Euribor rate plus 1.5% and will mature in 7 to 10 years depending on each individual acquisition.

โ€œThis Credit Facility is designed to provide the financial backing for us to execute on a key feature of our business strategy, growth through acquisition,โ€ said Robert Nistico, Chief Executive Officer of Splash Beverage Group. ย โ€œWe have built our organization with the intention of embarking on a series of significant acquisitions, with key officers, our President, CFO, Controller, National VP of Sales, etc., all with experience working with larger companies.ย  This partnership will provide the financial capabilities to proceed with our vision. ย We intend to target brands accretive to Splash with revenues between $20 million and $75 million, as we believe that is the sweet spot for adding value by folding these brands into our proven management team and our distribution channels.

โ€œEach acquisition will be treated as a separate transaction and does not limit us to just one brand and/or company. ย We will be opportunistic with our strategy, and believe we are poised to take a substantial leap forward in our growth trajectory at an opportunistic time in the beverage market; timing is everything and now is the time.โ€ย  Nistico added, โ€œWe believe this provides us the strength and flexibility to act quickly in a challenging capital market environment, without the need for highly dilutive fund-raising activities.โ€

About Splash Beverage Group, Inc.:

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Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wines by the glass, SALT flavored tequilas, Pulpoloco sangrรญas, and TapouT performance hydration and recovery drinks. Splashโ€™s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution.

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For more information, visit:

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www.SplashBeverageGroup.com

www.copadivino.com

www.drinksalttequila.com

www.pulpo-loco.com

www.tapoutdrinks.com

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Forward-Looking Statement:

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This press release includes โ€œforward-looking statementsโ€ within the meaning of U.S. federal securities laws. Words such as โ€œexpect,โ€ โ€œestimate,โ€ โ€œproject,โ€ โ€œbudget,โ€ โ€œforecast,โ€ โ€œanticipate,โ€ โ€œintend,โ€ โ€œplan,โ€ โ€œmay,โ€ โ€œwill,โ€ โ€œcould,โ€ โ€œshould,โ€ โ€œbelieves,โ€ โ€œpredicts,โ€ โ€œpotential,โ€ โ€œcontinueโ€ and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation, the risks disclosed in the Companyโ€™s Annual Report on Form 10-K filed with the SEC on March 8, 2021, and in the Companyโ€™s other filings with the SEC. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, the Company disclaims any obligation to update or publicly announce any revisions to any of the forward-looking statements contained in this press release.

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Contact Information:

Splash Beverage Group

Info@SplashBeverageGroup.com

954-745-5815

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