YouTube is bringing back private messaging inside its mobile app, six years after removing the feature. The company has started testing a new video-sharing and chat tool for users aged 18 and above in Ireland and Poland. This test allows people to share long videos, Shorts, and live streams directly within the YouTube app, making it easier to discuss content without switching to other apps like WhatsApp or Instagram.
As this feature gains traction, other players in the video-sharing space like Rumble Inc. (NASDAQ: RUM) are likely to come up with their own iterations to stay ahead of their…
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