
Earnings results often indicate what direction a company will take in the months ahead. With Q4 behind us, letโs have a look at Coty (NYSE: COTY) and its peers.
While personal care products products may seem more discretionary than food, consumers tend to maintain or even boost their spending on the category during tough times. This phenomenon is known as "the lipstick effect" by economists, which states that consumers still want some semblance of affordable luxuries like beauty and wellness when the economy is sputtering. Consumer tastes are constantly changing, and personal care companies are currently responding to the publicโs increased desire for ethically produced goods by featuring natural ingredients in their products.
The 13 personal care stocks we track reported a satisfactory Q4. As a group, revenues beat analystsโ consensus estimates by 3.7% while next quarterโs revenue guidance was 7% below.
While some personal care stocks have fared somewhat better than others, they have collectively declined. On average, share prices are down 4% since the latest earnings results.
Weakest Q4: Coty (NYSE: COTY)
With a portfolio boasting many household brands, Coty (NYSE: COTY) is a beauty products powerhouse spanning cosmetics, fragrances, and skincare.
Coty reported revenues of $1.67 billion, down 3.3% year on year. This print fell short of analystsโ expectations by 3.1%. Overall, it was a softer quarter for the company with a significant miss of analystsโ EPS estimates.

Coty delivered the weakest performance against analyst estimates of the whole group. The stock is down 18.6% since reporting and currently trades at $5.51.
Read our full report on Coty here, itโs free.
Best Q4: Olaplex (NASDAQ: OLPX)
Rising to fame on TikTok because of its โbond building" hair products, Olaplex (NASDAQ: OLPX) offers products and treatments that repair the damage caused by traditional heat and chemical-based styling goods.
Olaplex reported revenues of $100.7 million, down 9.8% year on year, outperforming analystsโ expectations by 14.4%. The business had an incredible quarter with a solid beat of analystsโ EPS estimates and an impressive beat of analystsโ EBITDA estimates.

Olaplex pulled off the biggest analyst estimates beat and highest full-year guidance raise among its peers. The market seems content with the results as the stock is up 1.5% since reporting. It currently trades at $1.39.
Is now the time to buy Olaplex? Access our full analysis of the earnings results here, itโs free.
Nature's Sunshine (NASDAQ: NATR)
Started on a kitchen table in Utah, Natureโs Sunshine (NASDAQ: NATR) manufactures and sells nutritional and personal care products.
Nature's Sunshine reported revenues of $118.2 million, up 8.5% year on year, exceeding analystsโ expectations by 8.1%. Still, it was a slower quarter as it posted a significant miss of analystsโ EBITDA and EPS estimates.
As expected, the stock is down 11% since the results and currently trades at $13.01.
Read our full analysis of Nature's Sunshineโs results here.
Herbalife (NYSE: HLF)
With the first products sold out of the trunk of the founderโs car, Herbalife (NYSE: HLF) today offers a portfolio of shakes, supplements, personal care products, and weight management programs to help customers reach their nutritional and fitness goals.
Herbalife reported revenues of $1.21 billion, flat year on year. This print beat analystsโ expectations by 0.6%. It was a strong quarter as it also recorded a solid beat of analystsโ EPS estimates and an impressive beat of analystsโ EBITDA estimates.
The stock is up 43.2% since reporting and currently trades at $8.05.
Read our full, actionable report on Herbalife here, itโs free.
Edgewell Personal Care (NYSE: EPC)
Boasting brands such as Banana Boat, Schick, and Skintimate, Edgewell Personal Care (NYSE: EPC) sells personal care products in the skin and sun care, shave, and feminine care categories.
Edgewell Personal Care reported revenues of $478.4 million, down 2.1% year on year. This result met analystsโ expectations. Aside from that, it was a mixed quarter as it also logged a solid beat of analystsโ EBITDA estimates.
The stock is down 4% since reporting and currently trades at $30.31.
Read our full, actionable report on Edgewell Personal Care here, itโs free.
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