Cloverdale, BC - October 27, 2025 - Ten Servings, home of Ugly Potato Day, continues its mission to fight food insecurity and food waste in Canada through purpose-powered potato merch.
Every Ten Servings shirt, hoodie, and hat sold helps rescue ugly produce, fruits and vegetables rejected for their size, shape, or appearance rejected for appearance, and donates 10 servings of food for families in need.
Some of their best-sellers include the Eat Ugly Potatoes Hoodie, Letting the Spuds Grow T-Shirt, and the Potato Truck Hat: cozy, purpose-driven pieces that let you wear your impact and proudly support the fight against food waste in Canada.
How Your Purchase Helps
- Sorting: separating spoiled produce from perfectly good food.
- Packing: preparing rescued vegetables for delivery to local food banks.
- Transporting: delivering fresh, local produce directly to families who need it most.
Because Ten Servings handles each step directly, every dollar has more impact. No big distributors or middlemen: just food, rescued and delivered. Each $5 helps move about 50 pounds of vegetables, turning what might have been waste into meals for Canadian families.
The Ugly Truth About Food Waste in Canada
Canada wastes over 11 million tonnes of edible food every year. A big part of that comes from “ugly” produce that goes to waste. Up to 30% of fruits and vegetables are rejected before reaching stores simply because they look different, even though they’re perfectly good to eat (and equally delicious!).
That waste isn’t just about appearance. It means lost water, energy, and nutrients; and creates major greenhouse gas emissions. Ten Servings is tackling this issue by rescuing imperfect produce and redirecting it to food banks. Plus, they're showing farmers how they can also benefit from donating and reducing waste. The result: less waste, fewer emissions, and more meals for families in need. It’s a win, win, win!
Keeping the Spirit of Ugly Potato Day Alive
Ten Servings was built to keep the spirit of Ugly Potato Day alive year-round. The goal is simple: feed families in need, fight food waste in Canada, and prove that food doesn’t have to look perfect to make a difference.
Wearing Ten Servings merch isn’t just a show of support. It’s a way to take action and be part of a whole movement. Together, our community can build a more sustainable food system and make sure no good food goes to waste.
Learn more and take action by shopping the collection at www.tenservings.ca. Every purchase helps rescue produce and feed families!
Media Contact
Company Name: Ten Servings
Contact Person: Maria Atuesta
Email: Send Email
Country: Canada
Website: https://www.tenservings.ca
