Consumer Data on World’s Biggest Companies Published on Comparably.com

Amazon, Apple, Netflix, Nike, and Peloton Among Top 10 Brands

Comparably – a leading workplace culture monitoring platform best known for its annual Best Places to Work series – announced today that it released a new customer-based ratings list of the Top 100 Best Brands. With the most transparent and data-driven look at what it’s like to work at companies, from multiple culture dimensions and demographics, the employee ratings and review site expanded its platform in 2020 to collect customer data on thousands of the world’s biggest companies.

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Comparably reveals Top 100 Best Brands, based on hundreds of thousands of customer ratings on thousands of companies on Comparably.com. (Graphic: Business Wire)

“We are thrilled to provide the most comprehensive data on both company cultures and corporate brand reputations on Comparably.com,” said Comparably co-founder/CEO Jason Nazar. “With the expansion of our platform, we now provide companies with the latest pulse on how they rank with consumers in key brand benchmarks through our proprietary dataset of customer feedback.”

The Top 10 of the 100 Best Brands of 2021 are:

1. Peloton
2. Netflix
3. Costco
4. Chick-fil-A
5. Amazon
6. Apple
7. Nike
8. Target
9. Google
10. Spotify

Comparably’s inaugural list of the Top 100 Best Brands features companies across diverse industries spanning technology, retail, and consumer goods to media & entertainment, food & beverage, and travel & hospitality. Based solely on customer feedback provided on Comparably.com over the past year (August 2020 through August 2021), the rankings were determined by hundreds of thousands of ratings in several key areas, including: quality of the product or service, ROI, customer service, overall satisfaction with the company, loyalty, and NPS (Net Promoter Score - how likely they are to recommend the company/brand to a friend).

The launch of Best Brands complements Comparably’s annual Best Places to Work series which recognizes top-rated CEOs and companies in 16 different categories throughout the year. It also adds to a list of product features and tools that help both job seekers and employers, from 15 million employee reviews across 70,000 companies to frequent workplace culture studies.

About Comparably

Comparably is a leading workplace culture and corporate brand reputation platform with over 15 million anonymous ratings on 70,000 companies. With the most comprehensive data on large and SMB organizations in nearly 20 different workplace categories – based on gender, ethnicity, age, experience, title, industry, location, and education – it is one of the most used SaaS platforms for employer branding and a trusted third party site for workplace culture and compensation data. For more information on Comparably and its annual Best Places to Work and Best Brands series, visit comparably.com.

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