A Fragrance Inspired by the Enigmatic Queen of the Night

Vera Wang unveils Vera Wang LOVE, a sophisticated, modern fragrance that marks an exciting expansion into the luxury fragrance market. Available now exclusively at Ulta.com and in select Ulta Beauty stores nationwide beginning May 18, 2025.

“I’m thrilled to share Vera Wang LOVE with the world,” says Vera Wang. “The Queen of the Night flower has always fascinated me with its rare, radiant beauty. This fragrance captures that same magical essence—bold yet refined, mysterious yet inviting. It embodies my vision of romanticism with a modern edge.”

At the heart of the fragrance is Queen of the Night—an elusive bloom that appears only after dark, symbolizing beauty and mystery. This delicate floral note is complemented by the richness of vanilla and warmth of amber woods, while jasmine sambac and zesty mandarin add a vibrant twist.

Vera Wang LOVE makes a striking statement with its diamond ring-inspired bottle, a sculptural nod to commitment and love in all its forms, reflecting the fragrance's balance of mystery, modernity and elegance.

“We at Coty are proud to expand Vera Wang into the luxury fragrance space with this innovative launch,” says Coty Chief Brands Officer, Consumer Beauty, Stefano Curti. “Vera Wang LOVE combines high-concentration oils with unexpected ingredients for a long-lasting, uniquely unforgettable scent. It’s a beautiful expression of the romance and sophistication that define the Vera Wang brand.”

“Our guests are highly engaged with the fragrance category and use scent to relive life’s memorable moments,” says Linda Suliafu, Vice President of Merchandising, Ulta Beauty. “Vera Wang LOVE captures those special feelings all year-round. With its addictive florals, warm amber, and fresh fruit notes, it’s a celebration of joy, empowerment and most importantly, self-love and expression. We look forward to welcoming new and loyal fragrance lovers to discover Vera Wang LOVE exclusively at Ulta Beauty—and to fall in love with the beautiful and innovative, one-of-a-kind bottle design.”

Vera Wang LOVE is available exclusively at Ulta Beauty—on Ulta.com now and in 830+ stores nationwide on May 18, 2025. Priced at $65 (1.0 oz) and $85 (1.6 oz).

For more announcements and upcoming news from Vera Wang, please visit Vera Wang or check out the @VeraWangGang.

ABOUT VERA WANG

A native New Yorker who spent her career at the forefront of fashion, Vera Wang began a sweeping makeover of the bridal industry in 1990 with the opening of her flagship salon at the Carlyle Hotel in New York City. Today, the salon continues to showcase collections known for sophisticated drama, feminine detailing and a modern approach to bridal design.

In 2000, Vera Wang’s enthusiasm for couture fashion resulted in the launch of her highly acclaimed ready-to-wear collection. The Council of Fashion Designers of America honored Vera Wang by naming her “Womenswear Designer of the Year” in 2005. Known for her nonchalant approach to style and luxury, Vera Wang’s ready-to-wear collections resonate with her signature layering, intricate draping and exquisite attention to detail.

The Vera Wang brand reflects her vision to create a lifestyle that goes beyond core bridal and ready-to-wear, and into publishing, fragrance, beauty, accessories and home. These collections are positioned at the highest end of the luxury market. Driven by artistic, modern and luxurious design and style, couture-like quality and a high level of customer service, Vera Wang’s collections hold impeccable customer appeal.

Vera Wang collaborates with leading global partners, directly employs more than 200 people and manufactures the majority of its bridal collection in company-owned workrooms in the United States.

ABOUT COTY

Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.

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