SUMMIT, N.J. - Jan. 11, 2026 - PRLog -- Cape Crystal Brands, a food science–focused ingredient company frequently consulted by national media, has released The Ingredient Misinformation Index, a new analysis identifying the food ingredients Americans fear most, and how far public perception has drifted from established food science.
Drawing on media inquiries, Google search behavior, and recurring journalist questions, the Index ranks the ingredients most often associated with consumer anxiety, viral misinformation, and misleading "banned" narratives, despite decades of safe and approved use.
"We're seeing fear spread faster than facts," said Ed McCormick, food science consultant and founder of Cape Crystal Brands. "Many of the ingredients' people worry about most are not new, not dangerous, and not poorly understood, but social media has made them feel unfamiliar and threatening."
Top Ingredients Driving Misinformation in 2026
According to the Index, the most misunderstood ingredients include:
- MSG, still linked to outdated myths despite modern research
- Citric Acid, often confused with synthetic toxicity rather than fermentation
- Xanthan Gum & Other Gums, framed as 'chemical thickeners' instead of plant-based stabilizers
- Carrageenan, frequently mischaracterized without context or dose relevance
- Sodium Alginate, increasingly misunderstood due to viral DIY cooking trends
In many cases, the Index found that fear was driven by repetition rather than evidence, with identical claims circulating across blogs, videos, and influencer posts, often without citations or scientific review.
Why Ingredient Fear Is Rising
Cape Crystal Brands identified three key drivers behind the surge in ingredient misinformation:
- "Banned in Europe" narratives that oversimplify regulatory differences
- Clean-label marketing that implies unfamiliar ingredients are unsafe
- Social media amplification, where alarming claims outperform nuanced explanations
"Food today is safer and more transparent than ever," McCormick said. "But the language we use around ingredients has become more emotional and less scientific."
Consequences Beyond Confusion
The report warns that ingredient misinformation has real-world effects, including:
- Reduced shelf life and increased food waste
- Reformulations that rely on higher sugar or fat to compensate for removed functionality
- Consumer distrust toward foods that are nutritionally identical
"When functionality is removed without understanding, food doesn't become 'cleaner,'" McCormick noted. "It often becomes less stable, less safe, and less enjoyable."
A Resource for Journalists and Consumers
The Ingredient Misinformation Index is intended as a reference tool for journalists, educators, and consumers, offering context when ingredient concerns trend online or appear in headlines.
Read Ingredient Misinformation Index here.
Cape Crystal Brands plans to update the Index annually as new ingredients and narratives emerge.
About Cape Crystal Brands
Cape Crystal Brands is a specialty ingredient company focused on the science of food texture, stability, and flavor. The company supplies food-grade ingredients and provides educational insight to journalists and consumers seeking evidence-based explanations of how food works.
Photos: (Click photo to enlarge)
Source: Cape Crystal Brands
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