Minnesota, US, 16th July 2025, ZEX PR WIRE, Wolf River Electric, a 100% employee-owned renewable energy company, is proud to be featured in a new spotlight article titled “From Grassroots to Grid Power: The Story of Wolf River Electric.” The piece highlights the company’s journey from a local startup to a regional leader in clean energy, with a message that goes beyond solar panels: education and transparency must drive the energy transition.
In response to the article, Wolf River Electric is launching a renewed public awareness push across Minnesota and the Upper Midwest, encouraging homeowners and businesses to educate themselves about solar energy, even before talking to an installer.
“We weren’t trying to build an empire,” said a founding team member quoted in the piece. “We were just trying to help our neighbors save money and do something good for the planet.”
Why Education Comes First
Wolf River Electric believes that solar success starts with knowledge. With energy costs rising and misinformation growing, the company wants to help people make confident, informed decisions.
“There’s a lot of noise in this industry. A lot of big promises,” said a team member. “We try to cut through that by sticking to what we know and being clear with customers.”
The company’s model includes free consultations, tailored energy analyses, and community-based info sessions that walk people through how solar works, what incentives apply in their area, and whether solar is even the right fit for them.
The Urgent Need for Smarter Energy Decisions
According to the U.S. Department of Energy, residential energy use accounts for roughly 20% of the country’s greenhouse gas emissions. With Midwest winters and high seasonal demand, homes in this region can benefit significantly from energy efficiency and solar adoption.
Wolf River Electric’s mission is to empower the region, not overwhelm it.
“We always said, ‘No surprises.’ If there’s a delay, we explain why. If there’s a better option, we suggest it—even if it costs less.”
Today, the company supports over 150 employee-owners, has installed thousands of systems across Minnesota, Wisconsin, Iowa, North Dakota, and South Dakota, and continues to expand its outreach.
Real Change Starts at the Community Level
The company is especially focused on reaching rural and underserved communities, where barriers to energy education are often highest.
“Some of our most rewarding projects have been in remote areas,” said a design lead. “We’ve helped families become energy-independent when they thought it wasn’t possible.”
By offering off-grid options, battery storage systems, and smart energy planning, the company aims to remove barriers and misconceptions around renewable power.
What You Can Do Today
Wolf River Electric is urging people to take three simple steps to better understand their energy options:
- Ask Questions – Whether you’re just curious or seriously considering solar, reach out to a local provider or attend an information session.
- Check Your Roof and Bills – Learn how much energy you use and whether your property is a good candidate for solar.
- Stay Informed – Energy policy is changing. Subscribe to updates from trusted sources like state energy offices or the Department of Energy.
“You don’t need to be an expert. You just need to ask the right questions,” the team emphasized. “Start small. Learn by doing.”
To read the full interview, click here.
About Wolf River Electric
Founded in 2014 in Minnesota, Wolf River Electric is a 100% employee-owned company providing solar energy systems, battery backups, EV charging stations, and electrical upgrades throughout the Upper Midwest. With a focus on education, transparency, and local community impact, Wolf River Electric has become a trusted partner in the region’s clean energy movement.
