HUNTSVILLE, AL, March 19, 2025 /24-7PressRelease/ -- DeepTarget Inc., a pioneer in AI-powered marketing solutions for financial institutions, today announced record-breaking engagement metrics across its customer base as well as significant expansion with new financial institution customers.
DeepTarget's 2024 performance data analysis reveals that financial institutions using its digital marketing platform achieved click-through rates (CTRs) averaging 27.22% across campaigns – a dramatic advancement over the financial industry average of just 0.05%. This level of engagement is approximately 400 times higher than typical digital advertisement performance in the Financial Services industry.
Key performance highlights from 2024 include:
• 732K clicks generated from 2.6B+ impressions across DeepTarget FIs
• 61.7% of institutions achieved CTRs above 20%
• Top-performing institutions reached click-through rates as high as 88.39%
• 90.9% of institutions achieved engagement rates at least 200 times better than industry standards
"These results demonstrate that targeted, personalized engagement in digital banking is not just marginally better than traditional approaches – it represents a fundamental transformation in how financial institutions connect with their accountholders," said Preetha Pulusani, CEO of DeepTarget. "Fact: when members and customers log into their digital banking platforms, they're met with relevant, personalized offers that drive measurable results."
Beyond impressive engagement metrics, DeepTarget's platform has delivered substantial business results for financial institutions over the past year:
• 1,013,281 leads generated
• 129,336 new accounts opened
• $1.3 billion in new loans generated from April to December 2024
• $1.1 billion in new deposits generated from April to December 2024
• $14.35 million in new commercial balances from April to December 2024
DeepTarget now serves 2.4 million digital consumers across 285 active client contracts, delivering 3.6 billion ad impressions annually and generating over $19 million in monthly recurring revenue for client institutions.
"Our members choose to walk into our digital branch experience every day, sometimes multiple times," said Mark Gandy, CIO of Dow Credit Union. "Why weren't we greeting them there? It's direct and immediate engagement. Now, they are met immediately with intuitive, relevant and personalized communications!"
"Phil Suckow, VP Innovation at Incredible Bank, added: 'Partnering with DeepTarget enables us to run hundreds of opportunities simultaneously. By harnessing data and tailoring our messages, we can break through the noise and achieve personalization at scale.'"
DeepTarget has expanded its customer base in the last 14 months by welcoming 17 financial institutions to its user base, including:
• Allied Federal Credit Union ($129M in assets)
• AmeriChoice Federal Credit Union ($227M in assets)
• Beacon Credit Union ($328M in assets)
• Certified Federal Credit Union ($788M in assets)
• CODE Credit Union ($161M in assets)
• Dow Credit Union ($2.3B in assets)
• Energy Capital Credit Union ($251M in assets)
• Excel Federal Credit Union ($176M in assets)
• Farmers Bank & Trust ($2.9B in assets)
• FedChoice Federal Credit Union ($431M in assets)
• First National Bank of Fort Smith ($2.15B in assets)
• IncredibleBank ($2B in assets)
• MA Bank ($367M in assets)
• Nebo Credit Union ($142M in assets)
• Stone Bank ($822M in assets)
• Sun Community Federal Credit Union ($754M in assets)
• Zing Credit Union ($415M in assets)
For more information and a personalized demo of the DeepTarget solution, financial institutions can click here or contact us at info@deeptarget.com.
About DeepTarget
DeepTarget is flipping the script for financial institutions stuck in generic marketing. We take your core data and supercharge it with AI to deliver laser-focused campaigns that hit the right audience, on the right channel, at the right time. No more spray-and-pray strategies—just personalized, high-impact messages that grow deposits, boost loyalty, and leave your competition scrambling to keep up. And our fully managed service delivers success without heavy lifting. It's bold. It's smart. It's the future of banking marketing, and we're leading the charge. Designed to empower growth of financial institutions, DeepTarget invites forward-thinking credit unions and community banks to unlock their marketing potential at https://www.deeptarget.com/and connect with us on LinkedIn.
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