Strengthens 35 year long partnership with Give Kids the World Village helping children with critical illnesses
ATLANTA, GA, July 28, 2025 /24-7PressRelease/ -- Perkins American Food Co., a leading family-dining restaurant brand known for its homestyle meals and value all day, is brightening up breakfast for a great cause as it celebrates Christmas in July with its popular Kids Rainbow Pancakes. Starting now, each purchase of Kids Rainbow Pancakes in U.S. locations will donate a portion of proceeds to Give Kids The World Village®, a nonprofit resort based in Kissimmee, Florida, that fulfills wishes for children facing critical illness.
Since 1990, Perkins has raised more than $25 million to improve the lives of thousands of children and their families. The brand's contributions have played a vital role in enhancing key features at the Give Kids The World and is a founding partner of the Give Kids the World Village in Central Florida. Give Kids The World Village is an 89-acre, whimsically designed nonprofit resort that offers kids with critical illnesses and their families daily access to premier theme parks, including Walt Disney World®, Universal Orlando Resort®, and SeaWorld.
"For 65 years, Perkins has firmly believed in the power of community and kindness, aligning with our philosophy of 'Kindness Served Daily'," said Kimberly Bean, Vice President of Marketing of Perkins American Food Co. "Our partnership with Give Kids The World has served as a natural extension of this mission. We are honored to be able to share the joy of giving and help create magical experiences."
Perkins Rainbow Pancakes are the latest initiative in the 35-year partnership that has allowed Perkins and its guests to play a pivotal role in enhancing the experiences offered at the Village. Perkins franchise partners and loyal customers have continually contributed their time, resources, and generosity to support children and their families navigate challenging times.
Additionally, guests can further contribute by participating in Perkins Round Up program, which allows guests to round up their check to the nearest dollar in support of Give Kids The World or donate to coin boxes in store. All funds will directly benefit the charity.
"Our restaurants serve as vital community hubs, bringing friends and neighbors together with many of the wish families through the years who have been our guests, supporting all communities including our own," continued Bean. "By supporting families who have faced tremendous challenges, we aim to make a meaningful impact, allowing kids to simply be kids, no matter their circumstance."
For more information about Perkins American Food Co. and their ongoing partnership with Give Kids The World, visit https://www.gktw.org/perkins.
About Perkins American Food Co.
Perkins American Food Co., formerly Perkins Restaurant & Bakery®, is the latest evolution of the heritage brand that is as American as apple pie. Grounded in tradition and their key pillars of value, quality, and service, Perkins boasts the same heart and soul since its founding in 1958, but with a new attitude.
The brand serves up American classics of yesterday that meet the tastes of guests today, generously portioned and priced just right. Their hospitality, accentuated with a strong commitment to kindness, continues to shine through as a key differentiator along with innovation to continually evolve and offer guests what they want and crave.
Perkins currently operates nearly 300 company-owned and franchise locations across the U.S. and Canada. The company is owned by Ascent Hospitality Management.
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