Commercial: Is the 340B Drug Pricing Program the Next 'Too Big to Fail'?
WASHINGTON, DC, August 19, 2025 /24-7PressRelease/ -- ADAP Advocacy today, as part of its 340B Project, aired its latest commercial calling for reforms to the 340B Drug Pricing Program. The commercial highlights the growing medical debt crisis, asking a critical question: "Is the 340B Drug Pricing Program the Next 'Too Big to Fail'?".
Brandon M. Macsata, CEO of ADAP Advocacy, summarized: "Hospitals eligible to participate in the 340B Drug Pricing Program, many of them so-called nonprofit hospitals, are choosing not to set reasonable prices and offer robust financial assistance to help poor patients. They sue their patients, often with predatory debt collection, rather than provide free charity care, as is required by law. The 340B Program was designed to help patients, not pad the pockets of these healthcare providers."
Macsata noted the recent patient perspectives survey on medical debt, commissioned by ADAP Advocacy, which found that nearly four out of five patients delayed or avoided medical care due to inability to pay (excluding the purchase of prescription drugs), and three-fourths of patients held medical debt.
The new commercial is part of the '340B Too Big To Fail' national advocacy campaign, which will run through the end of the year, highlighting hospitals' declining charity, rising healthcare executive compensation, and exploding patient medical debt, among some other issues.
The commercial is available online at https://youtu.be/pxOhzEqzuQA.
To learn more about ADAP Advocacy, 340B Drug Pricing Program, medical debt, or the new 340B commercial, please email info@adapadvocacy.org.
About ADAP Advocacy: ADAP Advocacy's mission is to promote and enhance the AIDS Drug Assistance Programs (ADAPs) and improve access to care for persons living with HIV/AIDS. ADAP Advocacy works with advocates, community, health care, government, patients, pharmaceutical companies, and other stakeholders to raise awareness, offer patient educational programs, and foster greater community collaboration.
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