Brand continues to drive family dining franchise growth
ATLANTA, GA, August 28, 2025 /24-7PressRelease/ -- Ascent Hospitality Management®, franchisor to leading family dining brands Huddle House® and Perkins American Food Co., recently announced the promotion of Natalie Hansen to Vice President of Franchise Sales. Previously serving as Senior Director of Development, Hansen has been instrumental in spearheading franchise growth across both brands since joining Ascent in April 2021, bringing 25 years of franchising experience to her role.
Hansen has closed over 125 signed deals, solidifying Perkins and Huddle House's presence across the United States and Canada. Notable achievements include securing the largest deal in Huddle House history - a 20-unit franchise deal in Texas - and bringing Perkins Griddle and Go to the new Canadian province, Alberta.
"Natalie has played a key role in leading our traditional and non-traditional franchise development for Perkins and Huddle House. This advancement spotlights her contributions toward our growth and her dedication to developing exceptional brands that attract consumers and franchise partners," said Peter Ortiz, Chief Development Officer for Ascent Hospitality Management. "We are incredibly proud of her accomplishments and are eager for her to explore new opportunities to expand our franchise network and strengthen our brand presence in the Family, Fast Casual, and Non-traditional dining sectors."
Prior to Ascent Hospitality Management, Hansen served as Senior Director of Development for REGO Restaurants, parent company of Quiznos and Taco Del Mar. She supported both brands, assisting owners throughout the franchising process while also expanding locations for the company. Hansen dedicated two decades to REGO Restaurants, serving in various franchise leadership roles for the Denver-based company. She also gained experience on the franchisee side, having owned and operated a Quiznos in Greenwood Village, CO.
"I've been fortunate to experience franchising as a franchisor and owner-operator. My personal experience as a franchisee gave me a deep understanding from that perspective that I have been able to leverage for supporting entrepreneurs looking to build their legacies and be part of successful brands," said Natalie Hansen, Vice President of Franchise Sales for Ascent Hospitality Management. "Since I have joined Ascent, we have revitalized our franchising program through innovative marketing strategies, lead generation campaigns, and advanced technology systems designed to support our franchise partners in building successful and lasting businesses. I'm proud of the progress we've made and excited about our growth trajectory."
To learn more about Ascent Hospitality Management, including franchising opportunities, visit www.ascenthm.com.
About Ascent Hospitality Management®
Ascent Hospitality Management® is a notable development organization within the restaurant franchise sector. Founded in 2019, the company's mission is to invigorate great franchise brands and provide strategic support for concepts, leading to long-term growth. Ascent Hospitality Management® is the franchisor of the Huddle House® and Perkins American Food Co. brands, operating more than 600 restaurant locations in the United States and Canada.
Guided by some of the industry's most sought-after executives, the company is eager to continue expanding its depth and breadth of concepts.
To learn more about Ascent Hospitality Management® and its partnership opportunities, visit www.ascenthm.com.
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