Iconic neighborhood diner upgrades rewards program, making it easier to savor the benefits
ATLANTA, GA, September 02, 2025 /24-7PressRelease/ -- Huddle House, the neighborhood diner that has been bringing friends and family together over delicious homestyle food for more than 60 years, today announced the launch of its new loyalty program and digital experience powered by Thanx. Now, you can earn more bacon while enjoying your bacon. Huddle Rewards members will gain access to exclusive offers and more ways to stack up points for enjoying their favorites.
"We are thrilled to share with fans this new loyalty program that boasts a comprehensive upgrade from the technology to updated rewards that fit guests' tastes and lifestyles," said Stephanie Mattingly, VP of Marketing for Huddle House. "The program enables us to further connect with customers through more personalized experiences and provide them with exciting offers. We are also exploring additional ways to build on this program- bonus point opportunities, secret menus, and sampling events- and create more ways for members to earn and enjoy points."
Huddle Rewards Highlights
The new Huddle Rewards program makes it easier and quicker for members to indulge in the home-style favorites that guests know and love. Here are some of the key benefits for the program.
Earn points just for signing up! New members receive Welcome Rewards and all members receive gifts for special occasions, including a complimentary birthday dessert.
Level up your great taste. A tiered benefits program features MVP and All Star levels that offer monthly rewards like free waffles for MVP members and additional MVP breakfasts throughout the year for All Star customers.
Gain MVP status and enjoy exclusive benefits, including additional bonus points and invitations to special events.
Plus, no app required. The program is accessible via the Huddle House website or in-store signup, with rewards redeemable both in-store and online. Guests can simply scan a QR code to sign up and access benefits without downloading the app, making it easy for everyone.
"We are honored to partner with Huddle House and support this exciting transformation of their loyalty program. The upgraded program is designed to attract next-generation guests who expect seamless, rewarding digital experiences while preserving the brand's commitment to fresh, hot, cooked-to-order meals and the kind of warm hospitality that makes every guest feel at home," said Zach Goldstein, CEO of Thanx. "The program demonstrates the brand's investment in modern guest experiences that will bring people back time and again."
Sign up now for the new loyalty program and start earning your bacon. For more information about Huddle House, including locations and menu, visit HuddleHouse.com or follow them on social @HuddleHouse.
About Huddle House
All Day, Your Way. Huddle House shares that spirit of hometown togetherness, creating that warm atmosphere where everyone feels welcome. Huddle House has been serving freshly prepared, home-style food since 1964. We're the champions of enjoying big without spending big because at Huddle House, flavor, fun, and value always go hand in hand.
Huddle House Inc. is an Ascent Hospitality Management brand with nearly 300 locations open or in development. It has been named one of the Top 200+ Franchises by Franchise Times, ranked among Thrillist's list of "Regional Breakfast Chains that Should Be Everywhere," and named a Top 500 Chain Restaurant by Restaurant Business.
To learn more about Huddle House franchise opportunities, visit HuddleHouseFranchising.com, and for more information about the brand, visit HuddleHouse.com.
About Thanx
Thanx, Inc. (www.thanx.com) is the leading loyalty and guest engagement platform built for restaurants. Thanx helps brands grow customer lifetime value by turning retention into a strategic, measurable growth driver. Thanx captures 5-10x more of transactions—without operational lift—and uses that data to power personalized marketing, real-time lifecycle automation, and seamless digital experiences. Unlike legacy loyalty tools, Thanx goes beyond enrollments and redemptions to show direct impact on visit
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