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Purpose 360: Driving Purpose From the C-Suite to the Boardroom

April 26, 2022 at 08:00 AM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

Insights from Dan Hesse on how executives and boards can lead with purpose.

SOURCE: Carol Cone ON PURPOSE

DESCRIPTION:

In 2007, the recently merged Sprint Nextel was only six months away from going bankrupt. But under Dan Hesse, its new CEO, the company focused on a new strategy and internal culture that prioritized employee satisfaction to improve customer experience. This led to Sprint Nextel placing first in the wireless industry in customer satisfaction and ranking #1 in total shareholder return among all S&P 500 companies in his final two years as CEO, 2012 and 2013.

Dan believed in the power of stakeholder-based capitalism to build culture and drive business success before many of his peers. Now retired from the C-suite (he also served as President and CEO of AT&T), Dan serves on various boards to help companies build and elevate purpose-driven cultures that support ESG commitments.

We invited Dan, Board Member of JUST Capital, PNC, and Akamai Technologies, to share how purpose remains the driving force behind his leadership, business success, and counsel for companies today.

Listen for Dan’s insights on:

The three things CEOs and boards must do to advance purpose initiatives that build both stakeholder and shareholder value.
The biggest barriers to boards embracing purpose as a business strategy, and how leaders can overcome them.
The three principles of a culture that creates business success: employees, customers, and purpose.
How the role of boards in overseeing purpose has changed and what boards expect in terms of ESG today.
How employee input, company values, and culture come together to shape strategic decision-making.

Listen to this and other episodes of Purpose 360 Podcast here.

KEYWORDS: Sprint, AT&T, esg, BOARD OF DIRECTORS, Carol Cone ON PURPOSE