CALIFORNIA - Assence, a seven-month-old underwear company, has launched an expanded product line featuring bamboo men's underwear with separated pouch technology, offering customers four free pairs with every four-pair purchase.
The California-based startup, operating under the "tryassence" brand, recently introduced its updated design using OEKO-certified bamboo material while maintaining its polyester-free commitment. The company's new separated pouch technology aims to address health concerns among men aged 20 to 45 who worry about synthetic materials affecting testosterone levels and reproductive health.
"We originally started with a basic bundle people loved and moved to a new design," said Tony Le, the company's contact representative. The updated product maintains the same sustainable bamboo fabric while incorporating enhanced separation technology designed for increased comfort and health benefits.
The timing coincides with growing consumer interest in bamboo underwear alternatives to synthetic materials. Recent industry analysis shows eco-friendly materials like organic cotton and bamboo fibers are growing by 20 percent annually in the men's underwear market, which was valued at $16.5 billion in 2024.
Assence targets health-conscious men interested in workout and fitness activities across the United States, Canada and Australia. The company's marketing emphasizes concerns about polyester potentially reducing testosterone levels, addressing what it calls "customer concerns" about legitimacy and brand improvement.
The bamboo material offers natural antibacterial properties and moisture-wicking capabilities, according to textile industry research. These characteristics appeal to active men seeking alternatives to synthetic polyester fabrics, which can trap heat and moisture.
The company operates through its website tryassence.com and aims to expand into men's performance clothing and polyester-free basics within the next few years. The current promotion reflects Assence's effort to establish market presence in the competitive men's underwear segment, where boxer briefs account for 40 percent of global market share.
Contact information for Assence is available through tony@assence.co.
Media Contact
Company Name: Assence
Contact Person: Tony Le
Email: Send Email
Country: United States
Website: https://tryassence.com/
