Lumberton, New Jersey - Pure Parima, the leader in certified Egyptian cotton bedding and bath essentials, is proud to share that its Egyptian Cotton Plush Towels have been named a Good Housekeeping 2025 Bath Award winner.
This recognition highlights Pure Parima’s continued commitment to creating thoughtful, high-performance essentials for the modern home. Crafted from 100% certified Egyptian cotton, the Plush Towels are celebrated for their exceptional softness, absorbency, and durability. Designed with wellness and everyday indulgence in mind, the collection represents Pure Parima’s dedication to elevating daily rituals through products that marry functionality with luxury.
“From the start, our mission has been to bring the unmatched quality of Egyptian cotton into homes in a way that is both authentic and innovative,” said Parima Ijaz, founder of Pure Parima. “To have our Plush Towels recognized by Good Housekeeping in their 2025 Bath Awards is an honor and further validation of the care and craftsmanship that goes into every product we create.”
The Egyptian Cotton Plush Towel collection was introduced as part of Pure Parima’s expansion into bath essentials, building on the brand’s reputation for superior bedding. Each towel is woven with the same meticulous attention to detail that has earned Pure Parima a loyal following among customers seeking products that not only look beautiful but also enhance well-being. By selecting certified Egyptian cotton, Pure Parima ensures the towels offer a luxurious texture while maintaining strength and longevity, even after repeated use.
Egyptian cotton is widely regarded as the gold standard in textiles, known for its extra-long fibers that produce smoother, stronger, and more breathable fabric. Pure Parima works directly with trusted suppliers to guarantee authenticity and quality, ensuring that customers receive only genuine Egyptian cotton with every purchase.
As Pure Parima continues to grow, the brand remains focused on expanding its collection of home essentials while maintaining a clear commitment to sustainability and wellness. From responsibly sourced materials to eco-conscious production practices, Pure Parima is dedicated to offering products that support a healthier lifestyle and a more thoughtful approach to luxury living.
The award-winning Egyptian Cotton Plush Towels are available now at www.pureparima.com.
About Pure Parima
Pure Parima is an elevated lifestyle brand known for its meticulously crafted luxury products, starting with the highest-quality Egyptian cotton bedding. As an industry leader in premium home goods, Pure Parima is committed to superior craftsmanship and eco-friendly practices. What began as a luxury bedding company has now grown into a destination for wellness-inspired living, offering beautifully made essentials to support health, relaxation, and an elevated lifestyle.
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