Danbury, CT - September 15, 2025 - Instinct Ready and Disaster Operations Group today announced the official launch of TheBestGoBag.com, a groundbreaking platform designed to make emergency preparedness accessible to all. At the center of this launch is Go Bag 101 (GB101), a first-of-its-kind, hands-on workshop built on the Minimum Survival Standard (MSS) and Haz Assist, which together form a unique, proprietary framework that redefines how civilian preparedness is taught and applied. Much like FEMA’s Community Lifelines serve as the standard for federal and state administrators, MSS and Haz Assist are positioned to become the civilian standard—speaking to everyone from extreme survivalists and off-gridders to families, schools, and professional emergency managers.
The Problem: Awareness Without Action
For decades, preparedness efforts have fallen into two traps:
- Government trainings that overwhelm with jargon, designed for professionals.
- Commercial kits that promise convenience but fail to meet individual needs.
The result: most people know they should have a go bag, but few actually do.
The Solution: A Standardized, Accessible System
GB101 is more than a class—it’s the gateway to a new standard of preparedness. Built on:
- Minimum Survival Standard (MSS): A universal framework defining eight essential categories—Water, Food, Clothing, Shelter, Comms & Nav, Health, Sustainability, and Special Considerations—ensuring every bag is reliable and complete.
- Haz Assist: A hazard assessment tool that tailors each bag to the specific risks of participants’ environments, from hurricanes to power outages.
Together, MSS and Haz Assist make GB101 standardized, scalable, and personalized.
TheBestGoBag.com: Launching September 14, 2025
The new website serves as the central hub for the preparedness movement, providing:
- Access to GB101 workshops for individuals, schools, and communities.
- Educational resources for building and maintaining go bags.
- Sponsor partnerships enabling workshops to be offered at low to no cost, bringing high-quality preparedness solutions to underserved communities.
Meeting the Challenge of Equity
“Preparedness has been talked about for years, but rarely lived out,” said Wesley Long, COO and Director of Community Engagement at Instinct Ready. “In a conversation with former FEMA Administrator Pete Gaynor, he told me, ‘When someone figures out how to provide high-quality solutions for the underprivileged—that will really be something.’ That challenge resonated deeply with us. GB101 is designed to meet that challenge head-on: through sponsor-supported workshops, we’re ensuring that preparedness isn’t a privilege, but a right.”
Partnership for Resilience“Our collaboration with Instinct Ready brings the best of both worlds together—curriculum and operations,” added Anthony Escoto, CEO of Disaster Operations Group. “By co-designing GB101, we’ve created a workshop that municipalities and community organizations can confidently adopt. It’s not just education; it’s a partnership model that strengthens local resilience.”
With the launch of TheBestGoBag.com, preparedness is no longer just an idea—it’s a movement. Individuals, schools, and municipalities can join today, and sponsors are invited to help bring workshops to every community nationwide.
Media Contact
Company Name: Instinct Ready
Contact Person: Wesley Long
Email: Send Email
Phone: 1 (845) 244-6360
Address:3 Neptune Rd
City: Poughkeepsie
State: NY 12601
Country: United States
Website: https://www.thebestgobag.com/
