A targeted SEO strategy has strengthened Hemmingskids.dk’s visibility in both traditional search results (Google) and the new AI-powered search engines that are rapidly gaining more and more searches.
The work is led by Jacob Blæsbjerg from The Morning Show, who prepared the webshop well in advance for the changes that followed Google’s launch of AI-generated search results.
Documented Traffic Growth
Data from Google Search Console shows that since the summer of 2025, Hemmingskids.dk has experienced a significant increase in clicks, impressions, and rankings in search results.
- The number of daily clicks has steadily increased since July, with a clear acceleration after Google’s AI update in August.
- Average ranking has improved from pages 2–3 to page 1 in several key areas.
- CTR (click-through rate) has also risen in line with the higher rankings.
Technical and Strategic Optimization
According to Jacob Blæsbjerg, the progress is due to a combination of technical SEO and a targeted content strategy. This includes:
- Optimization of texts and content to help search engines better understand the webshop.
- A keyword strategy adapted to AI search results, targeting both classic search results and AI-generated answers.
- GEO-optimization to achieve better visibility in AI search results.
The result is a more visible webshop, both in Google’s search results and on AI-based platforms like Perplexity and ChatGPT.
Nina Liv Olesen from Hemmingskids.dk states:
“Jacob prepared our webshop for the changes that came, and the numbers speak for themselves. His work on SEO and GEO has made a huge difference for our business.”
Development in Figures
We cannot show the exact figures here, but we have permission to share the growth as index numbers:
Month: March
- Clicks: Index 100
- Impressions: Index 100
Month: September
- Clicks: 437.5
- Impressions: 500
Clicks have increased by 337% since March, indicating strong growth in traffic and visits to the webshop.
Impressions have grown by 500%, meaning the webshop is now shown to far more users in search results than before.
Overall, this indicates that the SEO efforts have been a great success – both in terms of visibility, impressions, and getting users to click through to the shop from organic results.
Finally, more about the man behind the results
Jacob Blæsbjerg is known for working with small and medium-sized webshops that typically have an annual turnover between 1.5 and 25 million DKK.
Several cases have shown his ability to use SEO strategies to significantly boost companies’ visibility and contribute to revenue growth over time.
Media Contact
Company Name: CBHerald
Contact Person: Ray
Email: Send Email
Country: Denmark
Website: cbherald.com
