Amid the ongoing global wave of digital transformation and intelligent marketing, Labrador Advertising Marketing Ltd. (LAP) is emerging as one of the most influential and innovative enterprises in the international advertising and mobile marketing industry. This is thanks to its strong technological capabilities, outstanding resource integration, and forward-looking strategic planning.
Originating from the renowned American creative agency R/GA, LAP became an independent entity in 2008. After more than a decade of steady growth, it has evolved into a multinational enterprise group with assets exceeding USD 13.2 billion and over 16,000 employees worldwide. Since celebrating its 10th anniversary of independence in 2018, LAP has deepened its international strategy by establishing regional headquarters in multiple key global markets, building a global operational network spanning North America, Europe, the Middle East and Africa, and the Asia-Pacific region.
As a global leader in advertising and marketing technology, LAP is dedicated not only to providing enterprises with precise and efficient app download promotion and brand globalization services, but also to forming strategic alliances through deep technological cooperation with world-class tech companies such as Google, IBM, Oracle, Fueled, and Savvy Apps. Leveraging big data analytics, intelligent delivery algorithms, and a globally integrated content ecosystem, LAP continuously enhances clients’ digital influence and business conversion in international markets.
At the same time, LAP has pioneered a flexible employment platform centered on the concept of “earning through tasks.” Users on the platform can earn high-percentage returns simply by completing designated app promotion tasks online—80% of every promotion income is directly allocated to the task executors. This allows companies to achieve precise outreach while enabling countless ordinary users worldwide to embrace a “mobile-driven light entrepreneurship” model. This innovative mechanism has become an effective solution to employment structure challenges in the digital economy era.
In 2020, LAP officially entered the Turkish market and partnered with the local government to jointly promote the development of digital infrastructure and new employment models. As of now, over 130,000 active workers have stably participated in app promotion, advertising distribution, and other tasks on the LAP platform. Over the next three years, LAP plans to create an additional 760,000 flexible jobs in the Turkish market, with a focus on youth and female users, contributing to inclusive growth and the upgrading of the country’s tech-driven workforce.
“We have always believed that every technological advancement is a redefinition of human value,” said the global CEO of LAP in an interview. “Our mission is not only to help partners improve their digital capabilities and market competitiveness, but also to empower users around the world through technology and platforms, enabling them to gain dignity, opportunities, and sustainable development from the digital economy.”
LAP adheres to the corporate philosophy of “gratitude, loyalty, sharing, helping others, and unity,” and upholds the values of “openness, inclusiveness, connection, and mutual benefit.” The company continuously promotes the deep integration of advertising technology and social responsibility on a global scale. Whether serving Fortune 500 multinational corporations or supporting startups in achieving user growth, LAP is recognized by global clients and partners for its professionalism and long-term commitment.
Our vision is: to help every dreamer achieve wealth through entrepreneurship.
Our mission is: to enhance the capabilities and income of our partners and build a fairer, more efficient human collaboration network.
We firmly believe that learning is the greatest fortune, and growth is the most beautiful power.
Labrador Advertising Marketing Ltd. — Creating a Brilliant Future with the World.
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