Two leading solutions providers integrate first-, middle- and last-mile logistics operations into one transparent and trusted omni-channel consumer experience

Bringg, a leading delivery and fulfillment cloud platform provider, has partnered with Blue Yonder, a leading digital supply chain and omni-channel commerce fulfillment provider, to converge their capabilities. The partnership aims to shorten the time to market of introducing seamless omni-channel consumer experiences from order through to delivery, by providing retailers and logistics providers with capabilities to transform their logistics operations.

The upsurge in e-commerce growth has increased consumer demand for instant and exceptional online shopping and physical delivery experiences. Meeting this demand requires each element of the supply chain to be seamlessly connected and orchestrated. Understanding the business impact and risk upfront via accurate demand planning and projections, enables smart planning and operational precision when managing the movement of inventory from the manufacturer to warehouses, stores, and finally the end consumer.

Bringg and Blue Yonder, two market leaders at the forefront of supply chain innovation, will enable retailers and logistics providers to gain greater control over inventory traveling through the last mile. This results in a faster time to market to provide a true omni-channel customer experience spanning both digital and physical touch points across the customer journey. As a result, retailers will be able to:

• Easily offer faster and convenient delivery options at checkout, taking into consideration the network-wide product availability. Consumers will have the visibility to track the movement of their purchased goods in real-time, through a consistently branded experience.
• Support complex delivery requirements, at scale, spanning same-day delivery, in-store pickup, curbside, and special services thanks to advanced last-mile delivery capabilities.
• Ensure the smooth and transparent movement of inventory from point-to-point through dynamically integrated transportation networks across specialist middle- and last-mile carriers.

“Retailers and logistics providers are consistently facing pressure to grow digital revenue, but they struggle with the requirements and complexity of faster, more convenient and on-demand order delivery and fulfillment,” said Guy Bloch, CEO at Bringg. “There is a growing need for solutions that solve last-mile challenges for both retailers and logistics providers, and we are excited to partner with Blue Yonder to help their customers better meet the market’s changing needs of today and tomorrow.”

“Partnering with Bringg provides our customers with a solution that addresses the unique and complex needs of the last-mile,” said Srinivas Pujari, vice president, Product Management, at Blue Yonder. “This partnership is more than a technical integration; it is a partnership to set a new standard for the market today, defining the future of our industry. We are looking forward to paving this new path with Bringg.”

For more information about Bringg, please visit www.bringg.com.

About Bringg

Bringg helps enterprises scale up and optimize their last mile operations with data-led fulfillment and delivery orchestration SaaS technology. Using Bringg, retailers and logistics providers can rapidly enable innovative delivery and fulfillment models that maximize the customer experience, optimize logistics operations and scale business channels for growth. Some of the world’s best-known brands in more than 50 countries use Bringg’s platform to deliver the perfect last mile experience at peak efficiency across multiple delivery models. https://www.bringg.com/

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