ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

Lightlife® ‘Cracks the Code’ on Plant-Based Chicken, Introduces Two New Fresh Chicken Products

Lightlife® Chicken Tenders and Fillets available now at Sprouts Farmers Market locations nationwide

Lightlife® (“Lightlife”), owned by Greenleaf Foods, SPC, announced today two first-of-its-kind plant-based products: Plant-Based Chicken Tenders and Plant-Based Chicken Fillets. These items are the first fresh, breaded plant-based chicken products that are available in the market.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210518005002/en/

Lightlife introduces plant-based chicken tenders, available now at Sprouts Farmers Market locations nationwide.

Lightlife introduces plant-based chicken tenders, available now at Sprouts Farmers Market locations nationwide.

“Lightlife is relentless in our pursuit of plant-based perfection,” said Jitendra Sagili, Chief R&D and Food Technology Officer at Greenleaf Foods. “Breakthrough innovation in plant-based chicken that offers the texture, color and breading consumers expect is challenging, but I’m proud of how these products deliver against consumer expectations. They are truly the most chicken-like products in the plant-based category today.”

The new items will begin rolling onto shelves at Sprouts Farmers Market locations this month, with expanded retailer distribution expected throughout the remainder of the year. The breaded Plant-Based Chicken Tenders and Plant-Based Fillets, designed to be sold in the fresh meat section, are non-GMO Project Verified, vegan certified, and have no cholesterol or artificial flavors. They are a substantial source of protein, providing eight grams and 10 grams per serving, respectively.

In addition to its innovative format, Lightlife Plant-Based Chicken Fillets and Plant-Based Chicken Tenders offer improvements in taste and texture when compared to competitive products in the category. Lightlife uses advanced high moisture extrusion (HME) technology to create a taste, color and pull-apart texture that mimics traditional white meat chicken.

“Chicken is the most popular animal protein in the U.S., but until now, no one has really been able to crack the code for a plant-based option,” said Dan Curtin, President of Greenleaf Foods. “These new products deliver on Lightlife’s commitment to offer consumers the mouth-watering, plant-based variety and simplicity they deserve.”

Lightlife is the only plant-based brand included as a permanent menu item at KFC, with its Plant-Based KFC Sandwich available at more than 600 KFC restaurants in Canada. Additionally, the two new plant-based chicken products join Lightlife’s Smart Tenders Plant-Based Chicken as part of a diverse product line-up.

Lightlife Plant-Based Chicken Fillets are perfect as a flavorful center-of-plate protein or as the star of a sandwich, while the Plant-Based Chicken Tenders offer family-appeal and can served as a delicious dippable snack or be chopped into a wrap or salad. For recipe ideas and to find a store near you that sells Lightlife products, visit Lightlife.com.

About Greenleaf Foods, SPC

Greenleaf Foods, SPC, is transforming plant-based protein with a wide array of delicious and innovative products that satisfy consumers interested in adding protein variety to their diets. Our leading brands include Lightlife® (“Lightlife”) and Field Roast™ (“Field Roast”). Together, these brands are delighting loyal, longtime fans and enticing new ones who never knew plant-based protein could taste so good. The Lightlife and Field Roast portfolios feature more than 50 products and represent a leading market position in the refrigerated, plant-based protein category in the U.S. Greenleaf Foods, SPC is a wholly owned, independent subsidiary of Maple Leaf Foods Inc. (TSX:MFI).

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.