Newly created role will accelerate M&A growth in tandem with organic business expansion

Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced the appointment of Ryan Jamboretz as its first Chief Strategy Officer. In this role, Jamboretz will lead Smartly.io’s partnerships with major social media platforms, mergers and acquisitions (M&A), as well as corporate strategy, as the company accelerates its global growth organically as well as inorganically. His deep experience in architecting global B2B SaaS platform growth, maximizing the economic value of global businesses, and driving corporate development outcomes is crucial to the role. Following its acquisition of Viralspace.ai and investment from Providence Equity, Jamboretz will be integral to Smartly.io ’s next phase of growth.

“At Smartly.io, we are focused on aligning the organic growth of the business with how we expand via our M&A strategy and manage our largest partnerships,” said Kristo Ovaska, founder and CEO at Smartly.io. “Ryan brings a diverse global perspective on the advertising industry and where its key opportunities lie. As a proven operator with a deep understanding of global M&A, we’re excited to have Ryan join our team of Smartlies as we continue on our rapid growth trajectory.”

Jamboretz joins Smartly.io with more than 20 years’ experience in the advertising industry. He most recently served as Chief Development Officer at Amobee, where he was responsible for the group's global Corporate Development efforts, including M&A, strategic partnerships, and business development. An industry veteran in the advertising agency and adtech space, Jamboretz held prior positions with WPP, Leo Burnett, and Videology.

“I’ve not only seen, but experienced first-hand, how the industry has evolved as more consumers increasingly engage with brands online. Smartly.io consistently rises to meet the needs of today’s advertisers providing agile software and services that let brands harness more opportunities to connect with these audiences in meaningful ways,” said Jamboretz. “While privacy continues to take center stage and traditional tracking methods go away, leveraging strategic M&A growth opportunities in the creative and data space will continue to allow us to remain agile and scalable. I look forward to being a part of Smartly.io’s next phase of growth and working alongside the executive team as we build more strategic relationships with key technologies and brands that are accelerating the industry.”

About Smartly.io

Powering beautifully effective ads, Smartly.io automates every step of social advertising to unlock greater performance and creativity. We combine creative production and ad buying automation with outstanding customer service to help some 700 brands scale their results—not headcount—on Facebook, Instagram, Pinterest, and Snapchat. We are a fast-growing community of 600 Smartlies with 17 offices around the world, managing nearly €3B in annual ad spend and growing rapidly and profitably. Visit Smartly.io to learn more.

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