ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

KERV Interactive Elevates Jay Wolff to Chief Revenue Officer, Tapping Former TikTok Executive Creed Pettit as SVP, Revenue & Partnerships

KERV Interactive (KERV), the leading AI-powered digital advertising platform, today announced the promotion of its Senior Vice President of Revenue & Partnerships, Jay Wolff, to Chief Revenue Officer. Creed Pettit, former Media & Entertainment Vertical Sales Leader at TikTok, will assume Wolff’s role as SVP.

Wolff joined KERV in 2021 as SVP, Revenue after previously serving on the revenue leadership and growth teams at Varick Media, Boostr and SambaTV. Throughout his tenure with KERV, Wolff has been instrumental in building and leading the company’s revenue organization, partnerships, and growth strategy. Wolff is credited with helping drive an over 363 percent increase in revenue during his tenure. He has also led the charge in organizing infrastructure to take products––such as KERV’s interactive shoppable video products, social units, and content API features––to market and help them scale.

“Jay has done a tremendous job in growing our client base and has secured partnerships with many of the largest brands and media agencies in the world, including Publicis, PMG, and Omnicom,” said Gary Mittman, CEO of KERV. “Elevating Jay to CRO provides him oversight into our global sales efforts as we continue to expand into new markets around the world. With Creed’s expertise added into the mix, there’s no limit to what this team can accomplish in 2023.”

Pettit joins KERV after serving as TikTok's Media & Entertainment Vertical Sales Leader. During his tenure, Pettit was tasked with developing the app’s Media & Entertainment organizational design and culture in the U.S. and was able to drive growth by 10 times between 2020 and 2022. In addition, Pettit was tasked with introducing the platform’s offerings to media, entertainment brands and agencies as well as driving the adoption of many TikTok product firsts like TikTok Pulse, a new contextual advertising solution that lets advertisers place their brand next to the top four percent of content in the “For You Page.”

“With over 20 years of experience in leading media partnership teams across high-performing sales organizations like TikTok, Thinknear, Thismoment and Interpolls Rich Media, Creed is the perfect partner to bring into the fold to help grow and scale KERV’s reach,” said Wolff. “I believe his experience working with leading media and entertainment brands will prove to be invaluable as we look to continue this year’s momentum.”

Earlier this year, KERV announced a partnership with leading independent digital company PMG to roll out a first-of-its-kind integration with TikTok. The integration seamlessly leverages KERV’s patented AI and machine learning technology to streamline and automate the creation and optimization of TikTok ads within their Commerce Suite.

“As the world's most advanced interactive content and data company, KERV is revolutionizing the future of video engagement. I look forward to leveraging my experience to support the company’s rapid growth and continue to provide extraordinary value for the brands, agencies, and creative and data-science teams we partner with,” said Pettit.

About KERV Interactive

Austin-based KERV Interactive is a digital advertising platform built on patented technology to create shoppable and immersive experiences within video. Using machine learning techniques and AI to drive speed and precision, only KERV’s technology recognizes depth, dimension, and objects in a video in real-time more accurately than the human eye. The platform’s ability to make shoppable video has shown to be successful across the web, mobile, social and CTV. Only KERV delivers a truly unique shopping experience for consumers and brands.

For more information, please visit www.kervit.com.

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.