In readying for the future of digital advertising, Jamboretz will oversee commercial operation for the company

Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced the appointment of Ryan Jamboretz as President, Commercial & Partnerships. When Jamboretz joined Smartly.io in 2021 as its first Chief Strategy Officer, he was focused on leading Smartly.io’s mergers and acquisitions (M&A) strategy, as the company accelerated its growth. Now he will oversee sales, customer success, strategic partnerships and M&A, keeping Smartly.io at the forefront of the industry as it continues to propel customers forward at the bleeding edge of the social media ecosystem.

“Smartly.io is a superior player in the social media advertising landscape, and we are quickly taking that expertise to digital advertising as a whole,” said Laura Desmond, interim CEO of Smartly.io. “We are constantly building unique opportunities for our customers with the world’s largest platforms, from Meta to Google to TikTok and more. Our customers are at the forefront of everything we do as we push our organization to be truly global, expand our footprint to brand centric advertisers and leverage our performance DNA to navigate the toughest challenges facing our industry’s landscape.”

Jamboretz’s expertise in growing global B2B SaaS platforms, maximizing economic value for global businesses, and driving corporate development outcomes support Smartly.io’s focus on expansion. He also has experience working in North America, Europe and Asia-Pacific, which is valuable as Smartly.io focuses on increasing its global presence.

Smartly.io is also announcing three Global Vice President appointments:

• Josh Wallin, Global VP Customer Success: Wallin will lead Smartly.io’s customer organization, ensuring clients reach their goals and anticipating customer needs through adoption of the latest Smartly.io innovations.
• Brett Wagner, Global VP Services: Wagner will head up a talented team of social media advertising professionals to partner with Smartly.io customers in all aspects of their campaign planning, from strategy, tooling and channel choices to creative production and campaign management.
• Riikka Pello, Global VP Customer Implementation: Pello now oversees all tech integrations and onboarding operations, including integrating 3^rd party data sources to ensure a seamless start for all customers using the Smartly.io platform.

About Smartly.io

Powering beautifully effective ads, Smartly.io automates every step of social advertising to unlock greater performance and creativity and is a leading Facebook marketing partner. We combine creative technology, ad buying automation and intelligence with outstanding customer service to help 700+ brands – eBay, Uber, Under Armour, Fanduel, Techstyle and T-Mobile among others – scale their results on Facebook, Instagram, Pinterest, Snapchat, TikTok and YouTube. Last year Smartly.io acquired Ad-Lib.io and Viralspace.ai and are now a fast-growing community of over 800 Smartlies with 21 offices around the world, managing over $4B in annual ad spend and growing rapidly and profitably. Visit Smartly.io to learn more.

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