Cheesecake Rewards Members Receive One Complimentary Slice of REESE’S Peanut Butter Chocolate Cake Cheesecake or HERSHEY’S Chocolate Bar Cheesecake with any Dine In, Takeout or Delivery Order of $40 or More Now Through Thursday, November 2

The Cheesecake Factory^® (NASDAQ: CAKE) is giving out delicious treats – not tricks – to Cheesecake Rewards™ members in its annual fan-favorite Treat or Treat promotion. Today through Thursday, November 2, Cheesecake Rewards members will be treated to their choice of one complimentary slice of The Cheesecake Factory’s legendary REESE’S^® Peanut Butter Chocolate Cake Cheesecake or HERSHEY’S^® Chocolate Bar Cheesecake with their dine-in, take-out or delivery order of $40 or more*.

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HERSHEY’S® Chocolate Bar Cheesecake (Photo: Business Wire)

Cheesecake Rewards is The Cheesecake Factory’s exciting new rewards program that is now available nationwide. The program is free to join and provides members with access to online reservations and surprise and delight rewards throughout the year – like this exclusive Treat or Treat offer. Guests who sign up for Cheesecake Rewards by November 2 will have this special offer added to their account the same day.

“We are very pleased to treat our Cheesecake Rewards members to this special offer,” said David Overton, Founder and CEO of The Cheesecake Factory Incorporated. “Our Reese’s Peanut Butter Chocolate Cake Cheesecake and our Hershey’s Chocolate Bar Cheesecake are two of our guests’ favorite flavors, and they’re the perfect treat to enjoy this time of year.”

*Free Slice of Cheesecake Promotional Terms: Guests who become a Cheesecake Rewards™ Member by no later than November 2, 2023 and complete a Qualifying Purchase (hereafter defined) during the Offer Term (hereafter defined) are eligible to receive one free slice of either REESE’S® Peanut Butter Chocolate Cake Cheesecake or HERSHEY’S® Chocolate Bar Cheesecake (“Free Slice”) while supplies last.

Definitions: “Qualifying Purchase” means a food and/or beverage purchase of at least $40.00 (excluding alcohol, all taxes and gratuity) that is placed as a single order, in a single transaction, for dine-in or same-day pickup or delivery, from a Participating Restaurant (either in restaurant, online from thecheesecakefactory.com or by telephone, or from DoorDash) during the Offer Term. “Offer Term” means October 30, 2023 through November 2, 2023, or when 40,000 Free Slices are provided, or the Offer Term is terminated for any reason (or no reason). “Participating Restaurant” means any The Cheesecake Factory restaurant in the United States of America, including Puerto Rico, from which pickup or delivery is available through www.thecheesecakefactory.com/order.

For complete terms, please visit https://www.thecheesecakefactory.com/treat-or-treat-offer

The HERSHEY’S® and REESE’S® trademarks are used under license.

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About The Cheesecake Factory Incorporated

The Cheesecake Factory is a leader in experiential dining. We are culinary forward and relentlessly focused on hospitality. Delicious, memorable experiences created by passionate people – this defines who we are and where we are going. We currently own and operate 325 restaurants throughout the United States and Canada under brands including The Cheesecake Factory®, North Italia® and a collection within our Fox Restaurant Concepts business. Internationally, 31 The Cheesecake Factory® restaurants operate under licensing agreements. Our bakery division operates two facilities that produce quality cheesecakes and other baked products for our restaurants, international licensees and third-party bakery customers. In 2023, we were named to the FORTUNE Magazine "100 Best Companies to Work For®" list for the tenth consecutive year. To learn more, visit www.thecheesecakefactory.com, www.northitalia.com and www.foxrc.com.

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