Integrating programmatic bidding helps increase quality applicants, reduces costs, and accelerates talent sourcing

Fourth, the leader in workforce and inventory management solutions to the restaurant, hotel, retail, and leisure industries, today announced an exclusive partnership with Doncaster, UK-based Automated Analytics to offer rapid recruitment via AI-powered programmatic bidding to US customers.

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Customers can optimize their ad targeting during high-traffic timeframes, lowering the cost per application.(Photo: Business Wire)

Integrating Fourth’s PeopleMatter® applicant tracking system (ATS) with Automated Analytics' TalentTrack AI-powered programmatic bidding, customers can optimize their ad targeting during high-traffic timeframes, lowering the cost per application. Beginning with Indeed, Fourth and Automated Analytics will roll out this capability with leading job boards nationwide.

"Current staffing shortages and the rising labor costs have made the competition to attract, engage, and employ talent critical to profitability in the hospitality industry,” said Clinton Anderson, CEO, Fourth. “Our partnership with Automated Analytics gives our customers the tools they need to beat the competition for talent.”

Using conversion data generated by tracking the source to hire of every candidate, TalentTrack’s AI programmatic model generates a higher volume of better-quality candidates. By optimizing advertisements for the most cost-effective bid times, TalentTrack ensures budgets are focused on attracting and quickly hiring quality applicants.

“Using the power of AI to help customers identify and secure talent quicker and more effectively is how employers can win the battle for hourly employees and reduce staff shortages,” said Mark Taylor, CEO, Automated Analytics. “We are excited to work with Fourth and look forward to helping our customers find the right talent, save money, and be ready to welcome their guests.”

Attending the 2023 National Restaurant Association Show May 20-23 in Chicago? Visit our booth to see a demonstration of AI-powered programmatic bidding and meet experts from Fourth and Automated Analytics.

About Fourth

When every hour of every shift matters, Fourth helps restaurants, retailers, and hotels conquer the day with data-driven workforce and inventory technology. The Fourth Intelligence Platform leverages more than 20 years of rich data and advanced analytics to deliver actionable insights and demand forecasting for optimizing operations, maximizing margins, and empowering employees. With a streamlined business powered by Fourth Intelligence, industry operators can act with certainty and conquer with confidence whatever comes their way every day. Headquartered in Austin, Texas, Fourth serves more than 15,000 customers across 100,000 locations globally. For more information, please visit fourth.com.

About Automated Analytics

Automated Analytics has developed its own artificial intelligence powered solution to solve the source-to-hire problem advertising online generates for recruitment professionals. Millions of companies advertise on Google, Bing, Facebook, Indeed, LinkedIn, Snagajob, and Zip Recruiter every day, but spend countless hours optimizing campaigns manually without really knowing what the true cost is. Automated Analytics’ solution for the recruitment industry, TalentTrack, solves this problem to generate a greater return on investment. For more information, please visit automatedanalytics.us.

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